Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being smaller can even be a competitive advantage.
In this post, we’ll discuss five designs that startups and small businesses should crowdsource to further level the playing field against better-financed and larger competitors.
There are literally dozens of different types of designs that can be crowdsourced. To get a few ideas about how other businesses have leveraged crowdsourcing for design, you can read 99 designs you can crowdsource on crowdSPRING.
Why should startups and small businesses trust crowdsourcing to meet their design needs?
In offering tips about lean marketing strategies, I wrote:
Small businesses and startups have minimal brand recognition, are often located in geographic or demographic areas that limit their marketing options, and most have small (or non-existent) marketing budgets.
Crowdsourcing empowers startups and small businesses to avoid the time-consuming process of finding a graphic designer, negotiating a contract and a fee for the work, and the wait to review one or several design choices. Simply put: crowdsourcing is quicker, less expensive, easier, and offers you far more choice than working with a single freelancer or agency.
What types of designs should startups and small businesses crowdsource?
1. Logo Design
Startups and small businesses often make the mistake of using a poorly designed logo or an off the shelf generic logo from a $99 logo store. This is a costly mistake.
In an earlier post examining Branding Secrets of the World’s Best Brands, I discussed a few reasons why startups and small businesses should have strong branding (including a strong logo):
The logo is one of the most important elements of a brand. As you think about your logo, keep your audience and products/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together.Think about the logos of some of the world’s most admired brands (Apple, Google, Amazon). How do you feel (emotionally) when you see one of those logos?
By making your logo the main theme of your marketing and advertising activities (online and offline), the logo will become associated with your business and will help you to better communicate with prospects and customers.
Logo design projects on crowdSPRING start at $199. When you crowdsource your logo on crowdSPRING, you’ll set your own price (we’ll give you suggestions based on our experience with thousands of logo design projects), see work from dozens of talented designers ( more than 200,000 designers from nearly 200 countries work on crowdSPRING), use simple but effective tools to manage your project, and choose from an average of 110+ original custom designs. And you are at all times protected by crowdSPRING’s 100% satisfaction guarantee.
Logo crowdsourcing tip
If you are looking for a color logo, consider the messaging that color sends to your customers. Do the colors reinforce and strengthen the intended core message/personality/mood you’re trying to communicate through the logo, or do they distract or neutralize? For example, blue often communicates trust, loyalty and freshness. The color blue is common in banking or finance. Green represents life, nature and cleanliness. Also consider colors that work well with dark and white backgrounds. Because logos are often printed in black and white, chose a logo design that is viable and as strong or stronger in black and white.
Read the rest of this post »