Why Brands Should Ditch Pinktober Lauren Nelson | October 10th, 2016


Image Source: PinkYourLifeUp.com

It’s October, which many associate with things like Halloween and the true beginning of fall. Unfortunately, for (too) many marketers, the colors this month will not be autumnal tones, but a gaudy pink. That’s right: it’s Breast Cancer Awareness Month once more, and brands, once more, are getting it all wrong.

On the surface, this is a worthy cause. Breast cancer impacts one in eight women. It’s estimated that there have been more than 246,000 new cases in 2016 alone. It’s a painful, traumatizing, and sometimes lethal diagnosis, and the search for a cure is so incredibly important.

But National Breast Cancer Awareness Month is an example of a drive for a cause that’s gone awry. Despite stated good intentions, the execution of the efforts is less than inspiring.

As Triple Pundit reports:

It [is] an important fundraising time for Susan G. Komen Foundation — which, despite what the name of its annual “Race for the Cure” implies, only spends 20 percent of its funds on research and 37 percent on “education.” All totaled, the organization spends more money on administration than it does on treatment. In recent years, Komen garnered plenty of criticism for its excessive executive pay and its penchant to put politics ahead of purpose on issues involving Planned Parenthood and stem cell research.

Meanwhile, Komen is notorious for transforming the pink ribbon into a monetizing machine that has enriched corporations while making plenty of women resentful that their very personal and often lonely pain is leveraged to garner companies’ positive press. Despite the annual outcry, companies continue to collect publicity, and revenues, on a bevy of cause marketing promotions that range from airline miles promotions to credit cards.

In other words, it’s often an initiative that does more to make contributors feel good and companies profit than it does for actual research and women suffering though the diagnosis.

And in some cases, the pinkwashing is just breathtakingly absurd. For instance, in 2014, drilling giant Baker Hughs made a $100,000 donation to the Susan G. Komen Foundation, and then turned around to distribute 1,000 pink drill bits used for fracking to “raise awareness.” The problem? Fracking involves dozens of chemicals known to cause cancer.



Image Source: Breast Cancer Consortium

And no small number of women have balked at the premise on principle, arguing that these attempts both trivialize and sexualize a disease that is anything but sexy.

As writer Parker Marie Molloy explains:

Why exactly does breast cancer, above other forms of cancer, find itself the centerpiece of the cancer research/marketing field? For lack of a better way to phrase this: breasts are sexy.

“Save the boobies!” “Save the ta-tas!” “Save Second Base!” “Feel Your Boobies!”

These are all examples of actual lines organizations have used to promote breast cancer awareness. The American Cancer Society takes the cake with its own tag line: “It’s Okay to Look at Our Chests!”

The sexualization of this all-too-real medical condition plays right into the classic marketing strategy of “sex sells.” Maybe so, but that doesn’t make it right; and it certainly doesn’t make it any less objectifying.

These slogans work to divide the woman, the human life at risk, from her breasts. When you say, “save second base,” you’re not only playing into the idea that the value of a woman lies solely in her looks, but you’re also suggesting that we should search for a cure for nothing else but to give men something to play with.

Breast cancer is serious, not sexy.

You don’t see this type of marketing approach for other types of cancer. You wouldn’t see a “save the nuts!” poster for testicular cancer awareness, would you? Why is it any more appropriate to say, “save the boobies?”

Molloy wrote this in 2013. She was not the first to point out the problem, and has not been the last. But despite the persistent outcry, the marketing machine continues, with major brands offering all sorts of pink-washed products. Even the NFL — an organization with a less than stellar record when it comes to issues that disproportionately impact women, like domestic violence and rape — drenches itself in pink during October.

It’s almost mind-boggling. You’ve got data suggesting these efforts are about profit more than progress. You’ve got those suffering and those who have survived begging us to cut it out. And yet, year after year, we get marketers who think going all pretty in pink is wise.

But as stated above, searching for a cure for breast cancer is still a very worthy cause, and it’s admirable that brands want to contribute. There are just better ways to do it than going pink. How?

  • Always research the organizations you’re supporting before you start. Instead of supporting an organization focused on “awareness,” donate to groups that are actually working towards a cure. The Breast Cancer Research Foundation is an excellent choice.
  • If you’re going to be altruistic, be altruistic. Don’t make it about a profit. Instead of selling something pink, hold a fundraising drive. Promise to match donations made in a specific manner. Keep the focus on the cause and not your pocket. Not only is that just the right thing to do, but it will create a more meaningful impact on your brand anyway.
  • Be conscientious of the marketing collateral you create to support such efforts. Brash imagery and language about saving the boobies might seem edgy and likely to garner attention, but if your efforts to help folks in need ignores the feelings of those you’re helping, you’re doing it wrong.

By all means, let’s find a cure. But let’s do it the right way, shall we?

Take your Professional Development to the Crowd Nick Bowersox | October 7th, 2016


There’s no denying the power of the crowd when it comes to creative projects. At crowdSPRING, a community of over 190,000 creatives collaborates with businesses around the world to help them stand out with quality designs and copywriting on a daily basis. But can the crowd contribute to professional development?

According to Jonathan Chan at Foundr Magazine, the crowd doesn’t just contribute to your professional development, it is vital:

History teaches us that in order to be successful at anything, you need to be surrounding yourself with like-minded people who possess the same kind of vision as you. You need to create the sort of environment that allows you to grow and fully realize your own potential, and all of that starts with surrounding yourself with the right people.

Often, the “right people” Chan mentions are spread across the globe, so the only way to build a crowd focused on maximizing the potential of all its members is through online communities. Traditionally, these communities were forums and social media groups, but recently community builders have turned to the real-time chat tool Slack as their platform of choice.

Why Slack?

Slack has become an invaluable tool to many businesses since its launch in 2013. Last year, the messaging and collaboration app surpassed the milestone of 1,000,000 active daily users and it hasn’t shown any sign of slowing down.

The benefit of building an online community on Slack over traditional forums and social media groups is straightforward: it’s quick, simple, and a lot of people use it. Slack’s real-time messaging and notifications make active communities a hub of instant feedback, advice, and networking opportunities while the app’s widespread use in top agencies and companies makes it easy for users to join a new community and contribute immediately.

If you’re interested in taking your professional development to the crowd, here are some of the top Slack communities for entrepreneurs, designers, and marketers to get you started:


  • #smallbiz: Connect with other small business owners to share learnings and advice.
  • #Launch: #Launch is a place to collaborate, discuss new products, find work, get feedback, or even find a co-founder.
  • amateurprenuer: A community on Slack for beginner entrepreneurs. Discuss, share, get help and acquire feedback.


  • Design Talks: Design Talks is a place to talk about all things design, including UI/UX, web design, illustrations, and more
  • Dear Designers: Dear Designers helps you figure out your next steps in becoming a better designer from folks a few steps ahead of you.
  • Spec: Talk design and development with the Spec community of over 5,000 designers.


  • Online Geniuses: Debate trends, discuss the latest industry topics, network, and learn from a community of over 4,000 marketers
  • #CreativeTribes: Join startup entrepreneurs, strategists, marketers, developers, designers, writers and other creatives to share and discuss tribe-building strategies.
  • CROTricks: Discuss conversion rate optimization with the CROTricks community of experts.

I’m in. Now what?

After joining a Slack community, read the rules and introduce yourself. Check out all the channels and read their descriptions to find the most relevant ones to watch. It is just as important to contribute as it is to benefit from the group so try to be an active member of the community by offering a helping hand any time your expertise allows and joining in on relevant discussions. If you have found the right community, you will quickly find like-minded individuals eager to help you succeed.


Are you currently a member of a Slack community that has helped your professional development? Let us know about it in the comments!

Should Your Company Develop a Mobile App? Lauren Nelson | October 6th, 2016


Image Source: Pulatech.com

It’s no secret that mobile web use has skyrocketed over the past several years, with smartphone ownership in the U.S. nearly doubling between 2011 and 2015. And these smartphone users are all about the apps. The average smartphone user downloads 8.8 apps per month, spending 90% of their time on their phone in apps versus in mobile browsing windows. And there are a deluge of experts out there who insist that the development of brand-centric mobile applications is the future of marketing.

But these statistics can be misleading. The average mobile application loses roughly 77% of its daily active users within three days of them installing the app. And given that the average mobile application costs an average of $150,000 to develop and that brands primarily use paid media to promote their apps, this very expensive endeavor may appear to have a questionable return.

The question is: should YOUR company create its own mobile app?

To effectively answer this question, you’ll need to answer a few other questions first.

Read the rest of this post »

Fresh from the SPRING: UWAK4 Audree | October 6th, 2016

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project.

Let us start the slow clap for UWAK4. Check out more great work on UWAK4’s profile page.

Nicely done, UWAK4, nicely done!


How Mindfulness Can Boost Your Creativity and Productivity Lauren Nelson | October 4th, 2016

boat jetty sunset lake windermere lake district cumbria england uk europe

Image Source: Evolation Yoga

If you haven’t been living under a rock for the past two decades, you’ve probably at least had a passing encounter with the term “mindfulness,” whether it was seeing the term splashed on magazine covers, listening to self-help gurus extol its value on daytime talk shoes, or hearing your own therapist encourage its application in your day to day life. The concept, often closely associated with far Eastern cultures, has transitioned from a fashionable term to an almost ubiquitous concept in Western lives… even if poorly understood.

Mindfulness, particularly in Western interpretations of the practice, is most frequently and precisely discussed in the context of CBT, or cognitive behavioral therapy. This is probably best understood as a “check yourself before you wreck yourself” form of self-correcting course before your imagination or rationalizations can get the best of you, causing undue stress and anxiety in your life.

Dr.  Chris Niebauer explains this in The Neurotic’s Guide to Avoiding Enlightenment, saying:

The essence of this new form of therapy is that anxiety and depression are caused by thinking problems, that is, distortions in thinking cause negative emotions. It focuses on the assumptions and interpretations of the patient; for example, the cognitive distortion called catastrophizing is when a person exaggerates the importance of some event like a job promotion. “If I don’t get this promotion, I’m a total failure.” or “If my relationship doesn’t work out, I’ll be alone the rest of my life and miserable.” The point of the therapy is to make explicit how these assumptions result in negative emotions and to make the thoughts and assumptions more realistic.

This sort of internal chiding is distinctly important for those in creative fields, where subjective feedback loops can compound and warp in our minds to become something far more degrading. And even when we don’t find ourselves in a self-driven negativity spiral, experience can foster a sort of cognitive rigidity that holds back our ability to create something truly exceptional by limiting our mind’s willingness to consider options that fall outside our direct sphere of experience.

In a 2012 study, researchers from Harvard and Ben Gurion conducted an experiment which gave a series of tasks to participants. A portion were to practice various forms of mindfulness meditation. The rest were left to their own devices. The results were far from ambiguous. As they wrote in PLOS One:


These findings lend support to the notion that mindfulness involves cultivation of a “beginner’s mind”, and demonstrate that mindfulness practice reduces cognitive rigidity via the tendency to overlook simple novel solutions to a situation due to rigid and repetitive thought patterns formed through experience.

The present findings coincide with previous findings in which meditators outperformed non-meditators in tasks such as verbal fluency and visual perspective switching , in the respect of exhibiting an improved ability to generate varied responses to the same stimuli following mindfulness practice. Findings of the current study also coincide with previous findings indicating that meditators may exhibit decreased interference in the Stroop and Hayling tasks in the sense of decreased automatic and habitual responding following mindfulness practice. Our findings additionally converge with findings regarding decreased rumination in the sense of a reduction in repetitive and perseverative negative thoughts. Findings of the current study bear novel contributions to the existing literature firstly by demonstrating that reductions in such rigid repetitive thinking patterns following mindfulness practice are evident regardless of thought valence or specific content and therefore reflect reduction in cognitive rigidity rather than a specific reduction in rigid ruminative content.


An additional and central novel contribution of this study regards the increased ability to identify and utilize simple novel yet obvious solutions despite having experienced a successful, albeit complex approach in the recent past. Interestingly, the benefit of mindfulness was not restricted to years of experience and was found even following a six-week intervention.

In other words, practicing mindfulness can keep your mind open to new ways of doing things that are more efficient and effective while keeping your internal feedback loop healthy, and those benefits can be reaped in a relatively short period of practice.

Whether you’re a designer, marketing executive, or entrepreneur, those benefits are ones that can help you both personally and professionally. But how can you get started?

  • Go to Google and search for mindfulness meditation groups in your area. There are more of them than you think, and these meetups can be incredibly beneficial. You’ll be able to learn from those with more experience and receive positive reinforcement as you try to learn how to apply these tactics in your day to day life.
  • Try out a yoga class or two. While yoga is not technically all about mindfulness meditation, it does incorporate many of the same elements, and the physical demands of the class can force you to apply the techniques in a way that other settings might not.
  • If that’s not your jam, consider using an app to help you learn best practices. The Mindfulness App, in particular, is great because it not only teaches you about involved principles, but can help you structure your application of the ideas with meditation timers and day by day guides.
  • Looking for something a bit more involved? Give Spire a whirl. One part Fitbit and one part pocket therapist, the gadget can be clipped onto your clothes in a number of unobtrusive fashions. Not only will it measure things like steps and calories burnt, but it monitors your breathing, and will issue a gentle buzz if your system is getting out of whack to encourage you to take a deep breath. Its associated app also features a number of exercises to help keep you centered throughout the day.

Have you tried to incorporate mindfulness into your daily routine? What’s worked? What hasn’t? Share in the comments below.

SMS Marketing: The Neglected Engagement Goldmine Lauren Nelson | October 3rd, 2016


Image Source: MarketingLand

I’ve never been one of those women on a hair styling and maintenance schedule. My trims were sporadic and sometimes self-inflicted. My color would shift seasonally by the barrel of a box dye. Being a bit of a thrift diva, I had a hard time justifying forking over the cash for something I was quite certain I could do myself… even after doing it myself for years almost destroyed my hair.

On a whim one day, I decided to splurge and have someone else try their hand at taming my mane. Though the stylist was terrified by the state of my split ends, he was able to work some impossible magic and make my hair behave. It was quite impressive, honestly.

And though I liked him and his work, I probably wouldn’t have gone back. I’ve liked other stylists and the results they provided in the past. I just tend to forget about upkeep, and by the time I realize my roots are sticking out like a sore thumb, I’m too impatient to wait for an appointment and the cycle begins again.

But not this time. Why? SMS marketing.

Mario Tricoci is not the only salon or business that encourages their clients to sign up for their text messaging service, but they are an excellent example of why it can be an excellent strategy. Intermittent texts reminding me about the need for maintenance and offering special discounts have kept me going back to a stylist who otherwise might have lost me as a client by no fault of his own.

And I am no anomaly here.

Text messages boast a 98% open rate, while email, on average, gets a mere 20% open rate… if you’re lucky. But the difference isn’t just pronounced in terms of opens. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses.

But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. As Justin Mastrangelo explains at Duct Tape Marketing:

SMS is used by some of the biggest brands in the US, but remains relatively “untapped” by small and mid-sized businesses.

Many small to mid-sized businesses we talk to are amazed to hear how many large, well-known brands are using SMS marketing today. They’re also amazed when they realize not many, if any, of their competitors are using it. Quickly, the conversation turns to “why haven’t we considered this sooner” and “when can we start?” As with any form of marketing, whenever you can reach the audience where your competition isn’t, the more effective it can be.

How can your business effectively leverage SMS marketing? There are four steps you can take to get started.

Read the rest of this post »

Fresh from the SPRING: kantar Audree | September 29th, 2016

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this logo project.

Let us start the slow clap for kantar. Check out more great work on kantar’s profile page.

Nicely done, kantar, nicely done!


How Not to Suck as a Leader Ross Kimbarovsky | September 28th, 2016

boss vs. leader

Image Source: American Salon

You are not alone, although it often feels that you are. According to the Small Business Administration, 78.5 percent of the nearly 28 million small businesses in the U.S. are individually owned and run by the owner, without any employees.

Many of you are already leading teams or have employees working for you. Even if you aren’t doing so now, the odds are pretty good that you’ll need to start building your team as your business grows and you find yourself unable to manage the work by yourself. After all, small businesses provide the majority of all jobs and 66% of net new jobs since the 1970s.

There’s much advice online about leadership, not to mention the many thousands of books published on the subject. Unfortunately, too many people confuse leadership and management.

As you build and lead your teams, how can you ensure that you don’t suck as a leader?

I’ve worked for midsize law firms (I practiced law for 13 years before founding crowdSPRING), counseled hundreds of small and large companies around the world, and launched numerous startups (crowdSPRING, Startup Foundry, Respect, Quickly Legal and Curio). I’ve worked with a few remarkable leaders and managers and also worked with many who were average or even worse, mostly ineffective.

Here are 5 tips to help you succeed (based on my own experience). :

1. Understand the difference between being a manager and a leader.

If you’ve been studying how to be a great boss, you’ve probably seen a lot of advice on how to manage people, but little on how to lead them. Unfortunately, many people confuse the two concepts. Seth Godin, in his book Tribes, explains the difference:

Management is about manipulating resources to get a known job done … Managers manage a process they’ve seen before, and they react to the outside world, striving to make that process as fast and as cheap as possible. Leadership, on the other hand, is about creating a change that you believe in.

My thesaurus says the best synonym for leadership is management. Maybe that word used to fit, but no longer. Movements have leaders and movements make things happen.

Leaders have followers. Mananagers have employees.

Managers make widgets. Leaders make change.

Peter Drucker famously summarized this by stating that there’s a difference between doing things right (management) and doing the right things (leadership).

The most successful companies (and leaders) make sure that there’s a balance of good leadership and good management. As I wrote previously, “Strong leadership without strong management can result in chaos and inefficiency. Strong management without strong leadership can result in tunnel vision and paralysis.”

I talk about some of the differences in the short video below.



2. Lead by example, not by title.

The most remarkable leaders share one common and important trait and it isn’t their title. True leadership is earned through respect, admiration and trust from the team. Calling yourself a CEO doesn’t make you an effective leader. Writing a mission statement that you ignore in your hiring and firing decisions doesn’t make you an effective leader.

True leaders lead by example, not by title.

Steve Jobs explained this another way: “you have to be run by ideas, not hierarchy.” Here’s a wonderful short video in which Steve Jobs talks about managing people and his leadership style:



Leadership by example is especially important when you’re hiring the best people who often are smarter than you are at the tasks you’re asking them to do.

In fact, the real leader on a team sometimes isn’t even the person with the title. When most people on a team tend to approach the same person for help and input, when the team quiets down to listen when one person speaks, when it’s clear one person has nearly everyone’s respect – those are all signs of leadership. Ultimately, someone else on your team may have assumed an implicit leadership role and it’s up to you to decide whether to formalize that change. Only the true leader can allow such a change to happen.

Read the rest of this post »

Dancing the Political Brand Equity Tango on Social Media Lauren Nelson | September 28th, 2016

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding, and the polls have left her citizens and international spectators alike in a semi-terrified trance of sorts, in disbelief over how close the contest actually is.

And in the middle of the mudslinging and grandstanding are some very, very uncomfortable brands.

It’s important to note that brands are not always neutral in American politics. It’s totally acceptable for an American brand to encourage voters to register or get to the nearest polling station on election day. It’s not uncommon to see brands, like Hotels.com.



And the way the political donor system works in this country, companies also have the ability to donate to candidates and causes of their choosing, and very frequently do. But for the most part, you don’t see a lot of brands carrying political water. The stewards of those brands often will, but the brand itself won’t be used to denigrate or prop up any given candidate.

But when the first female candidate of a major party is running against a former TV reality star known for his inflammatory rhetoric, all bets are off.

Last week, the Trump campaign found itself in hot water over a graphic it distributed on social media comparing the security threat of an increased refugee population on American soil to a bowl of Skittles with three poisoned candies in the mix.




Folks were not pleased, to say the least.





But as the campaign doubled down on the analogy, Skittles fired back, putting distance between itself and the candidate’s statements.



Perhaps unsurprisingly, the offending image has since been removed by the Trump team.

Then came Monday’s debate. As Clinton and Trump squared off between their respective podiums, one of Trump’s big talking points related to trade and the loss of jobs as companies moved overseas, saying:

So Ford is leaving. You see that, their small car division leaving. Thousands of jobs leaving Michigan, leaving Ohio. They’re all leaving. And we can’t allow it to happen anymore.

Ford was having none of it, tweeting out:



Inquiring Twitter minds wanted to know about the plants referenced by Trump, and Ford confirmed that while it is opening a plant in Mexico that will take over production duties currently carried out in a Michigan plant, the Michigan plant will remain operational with zero job losses, just focusing on other products. They’re expanding, not moving away altogether. This was backed up by tweets from the UAW.

The message was clear: Ford wants their brand far, far away from Trump’s politicking. Which says something, given that Ford vehicles take up 4 of the top 10 models driven by Republicans.

But just because some brands are distancing themselves from Trump doesn’t mean they’re endorsing Clinton outright. If anything, they just want away from the fray. The notable exception Monday night was another car company: Honda.

Just ahead of the debate, the company’s official Twitter account tweeted out a seeming endorsement.



It didn’t take long for the tweet to get taken down, with most speculating that — as was the case with the now infamous KitchenAid Obama tweet — it was a case where a social media manager accidentally tweeted out something meant for their personal account. Honda confirmed as much yesterday.



In other words, brands aren’t really breaking with tradition altogether. If anything, it seems as though they’re working hard to maintain that tradition due to the unique dynamic in today’s race. Trump has been known to repeat things that have been proven factually incorrect despite debunking, so it’s possible that brands are being more direct to ensure they don’t get caught up in the resulting confusion. That’s not necessarily anti-Trump so much as anti-drama, and that’s about as traditional as it gets.

But hey — there’s still 40 days until election day, and given the way this cycle has played out so far, that’s plenty of time for things to change.

Why Your Company Should Be Doing #3FictionalCharacters Lauren Nelson | September 27th, 2016

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But you’re not sure what it is.

Then you see it again. And again. And again. That’s right — a new trend has emerged on social media.

Once in a very great while, this trend will be directly associated with your brand, or at least directly enough that you can comfortably jump on the bandwagon. But most of the time, it won’t be. And in those cases, it can be tempting to just shrug and turn, convinced that this new fad has nothing to do with you.

But this is where your mistake is made. Part of social media marketing has nothing to do with directly promoting yourself or your company. It’s about humanizing your brand, making it relatable. Folks are a lot more likely to engage with a company with which they identify, and doing something that isn’t explicitly about making money is a way to start that relationship.

Take, for instance, the recent #3fictionalcharacters trend. It’s pretty simple. Those participating simply post pictures of three fictional characters with whom they feel a kinship. Maybe they think they’re just like those characters. Maybe they see bits of themselves in each of the three. Maybe these characters are folks they aspire to emulate. In any case, it good fun.

Why can’t your brand participate? Maybe you pick three fictional characters whose attributes align with the company’s values. Or — even better — maybe you ask your team members to create their own, and share their selections. It’s a great way to showcase the personalities behind the logo and create connection with your audience. Bonus? It’s a fun way for the team to get to know each other better.

For instance, I challenged the ladies at crowdSPRING to pick their #3fictionalcharacters on the condition that I would, too. Here’s what I got:

Brittany Williams


Brittany says:

Keesha Franklin (Magic Schoolbus): Level-headed, sarcastic, inquisitive, and always wanted to know the facts before coming to any conclusions

Rue (Hunger Games): Underestimated initially but constantly full of surprises

Gina Waters-Payne (Martin): Silly, forgiving (to a fault at times), hopeless romantic, but always the voice of reason

Audree Rowe


Audree says:

The artsy best friend with a sense of humor; the teacher with no tolerance for mean girls or bullies; the mom who unapologetically loves television and take-out.

Keri Marcouillier


Keri says:

Lady Edith- not the obvious pick of the litter, but can hold her own as a lady, and not afraid to get her hands dirty.

Tracy Turnblad- The girl who sings and dances through all situations- even time in the slammer (no, I have not been arrested)

And Stefon- An utterly ridiculous and unique person who is sensitive, and a bit rough around the edges.

And as for me…


Fast talking coffee addict single mother? Strategist and advocate with attitude? Hippy dippy creative soul who can be a bit spacey? All three characters are ones I have some things in common with, and who I’d probably like to be more like as time goes on.

(And yes, as I’m sure you’re noticed, we’re all big Gilmore Girls fans.)

What about you? What’s your brand’s #3fictionalcharacters? And how do you stay on top of social trends in your strategy?

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