Use Science To Avoid Bad Business Decisions Ross Kimbarovsky | May 16th, 2017

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions.

Humans make mistakes.

Let’s face it, even though we often deny it, we have inherently imperfect judgment. Anxiety, stress and fear can easily distort our choices. In fact, in the competitive and strenuous world of small businesses and startups, it’s much too easy to make bad decisions. Often, we don’t even know whether the decision we are making is good or bad.

This is because the aggregate total of the decisions we make throughout the day impacts our ability to clearly see the upsides and downsides of some of the decisions we must make. Plainly put: the more decisions we must make, the more likely we’ll make bad decisions.

This is known as decision fatigue.

In this video, learn the science behind decision fatigue and what you can do to avoid it (and bad decisions) in the future.

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