Google Rolls Out New Penguin Update to Core Algorithm Lauren Nelson | September 27th, 2016

Image Source: Search Engine Roundtable

Did you see your analytics go haywire earlier this week as a result of Google’s latest algorithm updates?

No? Join the club.

Google confirmed that they rolled out the latest Penguin update to their core algorithm on September 23rd. Those paying close attention saw evidence that the rollout might have come a little bit earlier, but even then, the evidence isn’t necessarily super persuasive.

As Barry Schwartz wrote over at Search Engine Roundtable:

Everyone is asking me, did anyone see a recovery from the September 23, 2016 launch date of Penguin 4.0 and the truthful answer, at least as of what I’ve read through hundreds of forum posts in the past four/five days is that no – no one really saw any significant or even small impact from the Penguin 4.0 update.

Normally with Penguin updates/refreshes, the Black Hat World and other black hat forums go nuts with charts. This one did not, there is a thread with one black hat mocking and trolling everyone, but the charts are fake. No one here is saying they saw a hit on or after the 23rd.

In other words, not too much of a shakeup. At least… not yet.

See, that’s the thing about this update. Google announced that the shift would make Penguin real-time, which means that Google will no longer announce Penguin updates. Pair that with the fact that this Penguin update has probably not taken full effect yet (it’s “rolling out”), and there’s still plenty of time for things to get interesting.

Only time will tell, but it does underscore the volatility of SEO best practices and the most practical advice there is for improving your page rank: create good content. That’s what Google is trying to prioritize in the first place with their algorithm evolution.

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
5 thoughts for startups and small business: numbers count https://t.co/Xjhnn2Cgig
crowdSPRING @crowdspring
Small business tips and tricks: reconciliation hell (or 12,716 ways to spend your weekend) https://t.co/AGBc9JwTw3

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
How Arnold Palmer Changed the Athlete Influencer Game

    Image Source: Arnold Palmer Design Maybe you knew him for his legendary golf game. Maybe you knew him...

Close