15 Reasons Businesses Should Be Celebrating #SocialMediaDay Lauren Nelson | June 30th, 2016

Happy Social Media Day, everyone! Who’s ready to party like a minor MySpace celebrity circa 2004?

Party Hardy

In all seriousness though, it’s a day worth observing. Launched in 2010 by Mashable, the digital holiday was all about acknowledging what has since become a nearly ubiquitous part of our daily lives. As Mashable explained way back then:

Social media has changed our lives. It has not only changed the way we communicate, but the way we connect with one another, consume our news, conduct our work, organize our lives, and much more. So why not celebrate?

Since then, the holiday has grown, with great emphasis put on how social media has contributed to social movements, education, and entertainment. There are meetups across the globe and just as many threads of associated chatter on — appropriately — social media to discuss the impact of our favorite platforms on our lives.

But we’d be remiss to not address the ways in which social media has changed the game for businesses. Why do we love social media? Let us count the ways:

1. It lets us to get to know our customers in a way that wasn’t possible before… even if it is TMI sometimes.

2. It allows us talk directly to our customers in a more efficient and dynamic manner. Those conversations spur greater brand recognition and loyalty.

3. It gives us an outlet for the laughing baby videos that would otherwise be constrained to office email chains.

4. It’s offered us a concise means of curating conversation with hashtags that connect us with people we’d otherwise never know.

5. It’s totally transformed the way we all interact with video, democratizing marketing mediums that were once dominated by the heaviest spenders.

6. It saved us from SMS marketing gaining major prominence, for which everyone should be grateful.

7. It helped us find more meaningful ways to determine which content is working for us than Google’s algorithms.

8. It validated our vanity and made it socially acceptable by letting selfies become a thing.

9. It reminded us that weird brands are often some of the best brands.

10. It made us better by opening us up to direct public critique when the echo chamber in the office doesn’t save us from ourselves.

11. It shrunk this big ol’ world by creating communities that span the globe.

12. It found a way to bring talent from all over to the table for offices without boundaries.

13. It created a hive of business minds that learn and grow from one another.

14. It facilitated a smorgasbord of rich visual content that keeps us inspired and hungry.

15. It taught us how to have fun as marketers again.

We could probably keep going, but we won’t keep you from your festivities any longer. Go forth. Make merry. Be social.

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Small Business Spotlight of the Week: PagPresente https://t.co/QS43vsz2id
crowdSPRING @crowdspring
What It's Like To Be An Entrepreneur https://t.co/ICv9oHlrmx
crowdSPRING @crowdspring
Struggling to Generate Good Content? Go Full On Club Kid https://t.co/t41ejagwEJ

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Your Ad Done Got Blocked
The Problem is the Advertising, Not the Ad Blocker

Media companies and publishers are mad. Like, really mad. Well, maybe more nervous than mad, but certainly angry enough to...