The Science of Persuasion: How To Persuade Others To Do What You Want Ross Kimbarovsky | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations.

Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want?

Dr. Robert Cialdini, an expert in the field of influence and persuasion, wrote a popular book called Influence: The Psychology of Persuasion. In his book, Dr. Cialdini explains why people say “yes” and how you can become better at persuading people.

The book is excellent, but if you don’t have time to read a 336 page book, here’s a wonderful 12 minute video that reveals the six scientifically validated secrets  of persuasion, and gives lots of examples to help you.

From many minds, the perfect design. Post your project today and let the crowd wow you!

  • This a great short video. Very logical, but things that many of us forget about often.

  • C.J. – I thought the industry examples were excellent. Sometimes, not easy to see how logical things might help, but pretty easy when you can compare in real world situations.

  • keikobad

    I did enjoy the video. It was interesting

  • qwerty

    BTW people are more likely to comment if u don’t ask for their email

  • That makes sense – we offer a number of different ways to “sign-in” without leaving your email, so there should be good options for everyone.

  • qwerty

    Awesome video. Helped me heaps with my speech about persuading people

  • Glad to hear!

  • Peter

    who is the cartoonist? I need t hire him to help me with my product. 🙂

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Small business tips and tricks: reconciliation hell (or 12,716 ways to spend your weekend)
crowdSPRING @crowdspring
How To Avoid Disaster In Your Small Business Digital Marketing Efforts

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Small Business Spotlight of the Week: miiCard

Let's talk about passwords for a second.  Or rather, how outdated and insecure passwords are nowadays.  With sites like Dropbox,...