Small Business Spotlight of the Week: The Nevica Project admin | April 19th, 2010

The Nevica Project was launched in 2008 by Jayson Lawfer originally as a way to work on his own time while traveling to and from Italy. Since then, it has become an extremely successful business concept for the art world in this trying economy. The Nevica Project is an online gallery and art consulting business featuring well known as well as emerging artists. The site is very easy to navigate and browse various galleries and events and also learn about their consulting services.

Jayson also follows large art events and rents out a gallery space close to the event for the days he needs the space. During the events he allows prospective buyers already in the area for the conference to take a close look at the artwork they are interested in. This saves him money from having to rent out a space year round and it also allows him to be at the most convenient places all the time. The website has become an effortless medium for buyers to browse, not only paintings, but sculptures, drawings, prints, ceramics, etc.

Building a service such as this is not easy so I got a chance to talk to Jayson and get some great advice for you guys…

1. What made you decide to start your own business?

I had always had an interest in being a sole proprietor and was interested in creating a business that I could run from my home.  Since I was splitting my time between the States and Italy, it was very important to start an online business that I could run from my computer, wherever I was in the world.

2. Is there something you did (or didn’t do) when you first started out that you wish you could go back and change?

I created a business plan and marketed the idea of The Nevica Project about 2 years prior to my launch in 2008.  That was detrimental in allowing me to research the market, draw interest, and figure out crucial financial information before I released it to the worldwide public. As the old saying goes- “you never get a second chance to make a first impression.”

3.  What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?

I really couldn’t narrow down the BEST small business resource that I ever found.  For a business like mine, there are so many resources that can be found (in magazines, websites, and blogs) to guide an entrepreneur through design, web development, SEO, taxes, accounting, and art markets.

4.  If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

Find something that you are passionate about.  It seems as if many businesses come and go, but if you have a deep passion for your idea, plans, and goals- a success is sure to materialize.

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Five Tips To Help You Brand Your Law Firm or Law Practice

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
3 resources for bonding with your customers: tools of mass engagement!

The brave new world of digital tools and technology allows small business to connect with customers in ways that were...