Posts Tagged ‘social media marketing’

In Defense of the Renegade Marketers

Lauren Nelson | August 9th, 2016 innovation

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. The possibilities were endless. Indeed, we’re still exploring them. But with these possibilities came no small amount of chaos. Curious […]

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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

Lauren Nelson | August 2nd, 2016 Hillary Clinton and Donald Trump are tightening their grips on the Democratic and Republican presidential nominations.

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing.     […]

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22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson | July 21st, 2016 Facebook-Live-Video

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your […]

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Stop Freaking Out About the Facebook News Feed Changes

Lauren Nelson | July 1st, 2016 facebookchanges-e1435787866256

It’s Facebook’s world. We’re just posting in it. Never has that been more clear to businesses than with the recent explanation of Facebook’s News Feed priorities. The company announced several small tweaks to their algorithms yesterday that will likely impact the reach of pages, though such tweaks are not really that surprising. They’re part of a […]

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15 Reasons Businesses Should Be Celebrating #SocialMediaDay

Lauren Nelson | June 30th, 2016 social-media-day1-e1434024110429-808x380

Happy Social Media Day, everyone! Who’s ready to party like a minor MySpace celebrity circa 2004? In all seriousness though, it’s a day worth observing. Launched in 2010 by Mashable, the digital holiday was all about acknowledging what has since become a nearly ubiquitous part of our daily lives. As Mashable explained way back then: […]

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What Marketers Can Learn From Kim Kardashian

Arielle Kimbarovsky | June 28th, 2016 Kim Kardashian Takes a Selfie

We’ve got some bad news. Your customers are probably ignoring you. Sure, there are an infinite number of YouTube commercials, product placements, sponsored blog content, and a whole cacophony of other messages being thrown into the interwebs by companies trying to get some brand attention on the daily, but is their target audience really seeing all […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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