Posts Tagged ‘digital marketing’

In Defense of the Renegade Marketers

Lauren Nelson | August 9th, 2016 innovation

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. The possibilities were endless. Indeed, we’re still exploring them. But with these possibilities came no small amount of chaos. Curious […]

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Want to Win Millennials? Understand Marketing in the Experience Economy

Lauren Nelson | July 6th, 2016 reaching_millennials_wide

Love ’em or hate ’em, Millennials are here to stay, and they’re a different breed of consumer than those of days gone by. They grew up with the internet. Maybe they vaguely remember the sultry tones of the AOL dial up, but just barely. They processed their teen angst in texts tapped out on smartphones and punctuated by emoji […]

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How To Attract Customers And Not Waste Your Marketing Budget

Ross | April 25th, 2013

Should you invest your marketing time and budgets in social media, inbound marketing, content marketing, banner ads, pay-per-click advertising or customer service? Investing in the wrong marketing channels will do little to help your business grow but can quickly challenge your team and waste your marketing dollars. A new digital marketing report from Forrester surveying […]

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How To Avoid Disaster In Your Small Business Digital Marketing Efforts

Ross | January 22nd, 2013

Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of SMBs said they use social media as a marketing tool for their business. In the last five years, […]

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Applying Digitial Marketing Techniques To Retail Shopping

Ross | December 23rd, 2012

As consumers, we are constantly interrupted online by all forms of advertising. Many of us have learned to tolerate these interruptions. Some of us completely ignore them. But if you run a business, have you considered how your online marketing activities are impacting your customers and potential customers? Here’s a fun look at how retargeting, […]

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Key Digital Marketing Trends For 2013

Ross | December 20th, 2012

Whether you run an established small business or startup, or plan to start one in 2013, you will need to understand how to leverage digital marketing to find new customers and increase sales. Market firm eMarketer recently put together a helpful slideshow, highlighting digital marketing trends they believe to be most important. The five key […]

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