Your Small Business Will Not Succeed Unless You Build a Strong Brand Ross | February 8th, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks.

Today, no company can control all the conversations that take place about the company’s products and services. And yet building a strong brand is more important than ever. Companies that build a strong brand establish trust and credibility. Companies that fail to build a strong brand rarely succeed. It’s one reason we strongly recommend companies stay far away from “ready-made” logos found in online logo stores and avoid making other branding mistakes that can cripple your small business.

Many business owners believe that building a strong business is the same as building a strong brand. The two are related, but not tightly. In the following video I discuss why you should focus on building a strong brand and not just focus on building a strong business.

What do you think? How important is it to for companies to build a strong brand online?

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We've got 190,000 creative professionals ready to meet them. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Check out this new Print design proj on cS! Pe...https://t.co/3WotKItVN9
crowdSPRING @crowdspring
Check out this new Banner Ad proj on cS! Bcourt Needs...https://t.co/ErLCOY42eC
crowdSPRING @crowdspring
Fresh from the SPRING: RoyalSmart https://t.co/fVQMRttDCj #inspiration #fromthevault

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 190,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
proactive
10 Important Things You Can Do To Be A Good Customer

As customers, we often put our expectations in the hands of the customer service team. That being said, there is...

Close