The First Step, No Matter How Small, Is Crucial To Success Ross | May 15th, 2013

Hamdi Ulukaya, CEO and founder of Chobani, recently talked about how he started Chobani. It’s a wonderful story and well worth your time to watch how an immigrant entrepreneur with a vision others thought was crazy, built a business that grew from zero to a billion dollars in just five years.

Ulukaya was born in Turkey and was an accomplished feta-cheese-maker. He lived in Upstate New York when he saw an ad for a closed Kraft yogurt plant. Ulukaya initially threw the ad away. But his gut told him to go see the place. He bought the plant, despite friends telling him otherwise, and hired a small staff.

With no plan, Ulukaya wasn’t sure what to do next. So he did something that seems pretty strange. Ulukaya and his small team repainted the walls of the factory. This small act gave momentum to his team and inspired them with other ideas. Instead of sitting around paralyzed and thinking about what to do next, the team took a small step and created big progress.

The first step, no matter how small, is crucial to success.



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