Tips On Defining The Size of a Market for a Startup Business Ross | July 19th, 2011

It’s important to properly measure the size the market in which you hope to compete. Without this information, it’s very difficult to raise funds, understand how much you can/should spend on product development and marketing, evaluate the success of your marketing efforts, etc.

In the following video, I offer five suggestions that can help you define the size of a market for a startup business.

Do you have other tips to add or a question? I’d love to hear from you in the comments below.

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  • Jeremy Smith

    Fantastic post Ross!

  • Lauren

    Brilliant information – you have really helped be with making my point of difference with my new on-line business launching in september.

    thank you

  • Rene Miller

    I’d also recommend looking at the B2B Market Sizing Tool at It’s a very simple, quick, accurate way to size a market as it pulls data from the US Census Bureau. You can also share the results easily to allow for collaboration and refinement.

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