Building A Brand People Love: Create Real Value Ross | November 2nd, 2010

Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love.  Before the audience Q&A, we discussed the top five things that a business should do to build its brand:

1. deliver value

2. know who you are

3. differentiate from your competition

4. have a voice and personality

5. build a strong identity

Over the next few weeks, I’ll write or video blog about each of these and share our experience at crowdSRING both in building our own brand – and in helping thousands of companies around the world build (or rebuild) their brands.

Today, in the first of this five part series … a few words about delivering value.

Young entrepreneurs often ask how they can improve the odds that their startup or small business will succeed. While there are many different things that they should do, one of the most important is to create real value.

Find a simple, elegant, and/or creative way to solve a common problem. I talk about creating value in the following short (2 minutes, 36 seconds) video.

Need something designed? Name your price. Pick from 110+ entries. Love it or your money back.

Like our blog? You’ll freaking love our Twitter updates. Oh, and you’ll dig our Facebook page too.

  • Pingback: Ciekawe wpisy tygodnia()

  • Anna Pham

    Nice video, I am looking forward for your next videos in the series.

Hey, it's crowdSPRING!

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 182,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Get Blog Updates

Free E-Books

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Read previous post:
Small Business Spotlight of the Week: Mobilotto

Say goodbye to the days of purchasing a lotto ticket at the convenient store and hello to mobilotto. Based in...