Small Business Spotlight of the Week: The Nevica Project Laura | April 19th, 2010

The Nevica Project was launched in 2008 by Jayson Lawfer originally as a way to work on his own time while traveling to and from Italy. Since then, it has become an extremely successful business concept for the art world in this trying economy. The Nevica Project is an online gallery and art consulting business featuring well known as well as emerging artists. The site is very easy to navigate and browse various galleries and events and also learn about their consulting services.

Jayson also follows large art events and rents out a gallery space close to the event for the days he needs the space. During the events he allows prospective buyers already in the area for the conference to take a close look at the artwork they are interested in. This saves him money from having to rent out a space year round and it also allows him to be at the most convenient places all the time. The website has become an effortless medium for buyers to browse, not only paintings, but sculptures, drawings, prints, ceramics, etc.

Building a service such as this is not easy so I got a chance to talk to Jayson and get some great advice for you guys…

1. What made you decide to start your own business?

I had always had an interest in being a sole proprietor and was interested in creating a business that I could run from my home.  Since I was splitting my time between the States and Italy, it was very important to start an online business that I could run from my computer, wherever I was in the world.

2. Is there something you did (or didn’t do) when you first started out that you wish you could go back and change?

I created a business plan and marketed the idea of The Nevica Project about 2 years prior to my launch in 2008.  That was detrimental in allowing me to research the market, draw interest, and figure out crucial financial information before I released it to the worldwide public. As the old saying goes- “you never get a second chance to make a first impression.”

3.  What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?

I really couldn’t narrow down the BEST small business resource that I ever found.  For a business like mine, there are so many resources that can be found (in magazines, websites, and blogs) to guide an entrepreneur through design, web development, SEO, taxes, accounting, and art markets.

4.  If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

Find something that you are passionate about.  It seems as if many businesses come and go, but if you have a deep passion for your idea, plans, and goals- a success is sure to materialize.

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