Many people would agree that the idea/concept is the most important part of the design process. After all, the final product is only as good as the original idea.

And it’s important not to confuse originality and creativity. There are very few completely original ideas. Most creative ideas involve combining previously existing concepts in a new way.

But what happens when a client has very specific ideas about the direction a design should take and doesn’t give the designer enough room to create? Watch the video.