Posts Tagged ‘UX’

Psychographics: The Key to Effective UX Design

Lauren Nelson | October 13th, 2016 8384110298_da510e0347_b

Demographics might do a good job of answering “who” your customers are, but psychographics hold the key to “why.”

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The Most Underutilized Question in Web Design

Lauren Nelson | September 8th, 2016 user_experience_design

  Web design has come a long way since the days of Angelfire chaos. We’ve learned a lot about what appeals to those surfing the web, and how they use their sites once they get there. Those lessons gave rise to a moniker that’s all too familiar these days: UX. In truth, the user experience […]

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Rise of the Creative Robots? Not So Fast

Lauren Nelson | September 1st, 2016 mach3-1

The idea that one day everyone’s jobs would be taken over machines is nothing new. In some ways, it’s already happened. The industrial revolution displaced any number of jobs by automatic a great deal of blue collar labor. As scientific development has expanded, though, what was once a rough economic transition for labor markets has been […]

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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

Lauren Nelson | August 2nd, 2016 Hillary Clinton and Donald Trump are tightening their grips on the Democratic and Republican presidential nominations.

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing.     […]

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Want to Boost Your Search Performance? Invest in UX Design

Lauren Nelson | July 12th, 2016 SEO1

The world of SEO is an inherently volatile one. For a while it was about having all the keywords in all the places all the time. Then it was about links — any links at all, anywhere you could get ’em, in any context you could secure. Then it was about making sure those links […]

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Want to Win Millennials? Understand Marketing in the Experience Economy

Lauren Nelson | July 6th, 2016 reaching_millennials_wide

Love ’em or hate ’em, Millennials are here to stay, and they’re a different breed of consumer than those of days gone by. They grew up with the internet. Maybe they vaguely remember the sultry tones of the AOL dial up, but just barely. They processed their teen angst in texts tapped out on smartphones and punctuated by emoji […]

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Interface Improvements: Updated buyer tools

Chris | October 21st, 2013

Here at the crowdSPRING home office, we are constantly striving to improve our service. One way is to make our site easier and/or better for our users. Buyers (and creatives) are always giving us suggestions for new features or changes we can make to the tools we give them to manage their projects. Today we […]

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Marketing and Selling to Squirrels

Ross Kimbarovsky | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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Free Advice for: The New York Times iPad App

Mike | March 19th, 2012

I am a crank. There, I said it. Around the cS offices, I have a reputation as a curmudgeon and grouch. I have never been slow to voice an opinion, file a complaint, or take a company to task for everything from a unreliable product to poor customer service. This post is intended as the first […]

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