Posts Tagged ‘trademark’

How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo

Ross Kimbarovsky | February 14th, 2017

Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written […]

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What Small Businesses Need to Know About Trademarks

Ross Kimbarovsky | January 30th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. Crucial brand elements like your company’s name, logo and tagline should be protected so that no other company can enter the market and use your identity to sell their product or service. One of the earliest steps you can take […]

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The Logo Store Nightmare: Ready Made Logos Harm Your Business

Ross Kimbarovsky | January 11th, 2016

You might be tempted to buy a “ready-made”, generic logo you found at an online logo store. After all, it costs only $99 and you can personalize it with your business name. Don’t do it. A custom logo design for your business is an important part of creating a brand identity. The best logo designs […]

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The Law on Fonts and Typefaces: Frequently Asked Questions

Ross Kimbarovsky | March 23rd, 2011

Update: If you’d prefer to watch a video about this topic instead of, or in addition to reading this post, here’s the video: How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo. The right typeface is often the key to a great logo design, graphic or web design. But there’s […]

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Legal Risks And Dangers Of $99 Logo Stores

Ross Kimbarovsky | July 14th, 2010

You have alternatives when purchasing a logo for your business. If you’re comfortable picking from several concept designs, you could work with a local designer or work remotely with a designer like Graham Smith (imjustcreative), an accomplished freelance logo and identity designer based in the United Kingdom. You could crowdsource your logo design project on […]

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