Posts Tagged ‘Strategy’

Optimize Your Next Design Project with A/B Testing

Nick Bowersox | November 9th, 2016

Want to get it right? Test that idea, and then test it again.

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How Solution-Oriented Logo Design Can Backfire

Lauren Nelson | October 21st, 2016

When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]

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Crowdsourcing as a Talent Scaling Solution

Lauren Nelson | October 18th, 2016

Why not HIRE from the crowd?

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Why Your Company Should Be Investing in Podcast Advertising

Lauren Nelson | October 17th, 2016

Podcasting is a medium on the rise. Is your brand visible in the space?

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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

Nick Bowersox | September 26th, 2016

Image credit: Apple When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news […]

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How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

Lauren Nelson | September 20th, 2016

You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]

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Elements of a Great Unboxing Experience

Jason Byer | September 16th, 2016

If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have […]

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Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

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5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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