Posts Tagged ‘Strategy’
Want to get it right? Test that idea, and then test it again.
When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]
Podcasting is a medium on the rise. Is your brand visible in the space?
Image credit: Apple When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news […]
You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]
If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have […]
Image credit: Twitch In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]