Posts Tagged ‘Strategy’

(Ebook) STAND OUT: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business

Nick Bowersox | April 4th, 2017

Do you ever wonder why one entrepreneur fails while another succeeds? Sometimes, it boils down to luck. But, success and failure is about more than luck. It helps to have an advantage when starting out. Over the past two decades, crowdSPRING Founder and CEO Ross Kimbarovsky has spoken with thousands of entrepreneurs and small business […]

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7 Simple Rules To Help You Get a Great Design For Your Business

Amanda Bowman | April 3rd, 2017

A client walks into a bar. The bartender asks, “What can I get you?” “A soft drink,” replies the client. “and make it pop.” Why do some entrepreneurs fail while others succeed? Why are some lawyers or doctors better than others? Why do we prefer working with certain people (designers, accountants, plumbers, electricians, etc.) and […]

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6 Women Entrepreneurs Share Their Most Important Advice About Starting And Growing A Successful Business

Arielle Kimbarovsky | March 8th, 2017

There are more women entrepreneurs starting new businesses today than at any point in history. We will all benefit as a result of this trend. Women are more likely to see and fix industry gaps than men are, making them more likely to identify business ideas that will succeed and help others. And while it’s […]

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Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

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Find the Perfect Name For Your Business or Startup With These 10 Tips

Ross Kimbarovsky | March 2nd, 2017

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find […]

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5 Important Trends In Email Marketing You Must Understand

Arielle Kimbarovsky | February 23rd, 2017

Email marketing continues to be an important marketing channel for small businesses and startups. That’s because 81% of US consumers are more likely to make a purchase based on an email. New technologies have improved email automation, tracking, and innovation, and these changes have created interesting new possibilities for smart marketers. Complex marketing campaigns are […]

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10 Tips to Create a Memorable Tagline for Your Business

Ross Kimbarovsky | February 20th, 2017

update: If you’d prefer to watch a video version of this post, you can find it on crowdSPRING’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan. As I wrote previously in 10 Tips for Naming Your Startup or Small Business, coming up with a great company name for your new […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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