Posts Tagged ‘Strategy’

UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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6 Experts Predict The Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 11th, 2017

Image source: William Iven Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies and tactics. Among other changes, in 2016 we saw increasing interest in “content marketing” and a huge increase in […]

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Five Reasons Entrepreneurs Should Invest in Design Early

Nick Bowersox | January 10th, 2017

Image courtesy of FreePik Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made […]

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Supercharge Your Startup or Small Business With A New Top-Level Domain Name

Arielle Kimbarovsky | January 9th, 2017

Naming a startup or small business is tricky. The company’s name sets the tone for how customers and prospects perceive the company and is a critical part of the brand. Of course, you also want people to remember your brand, so there’s a lot of pressure to find the perfect name. When we name companies […]

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How Influencer Marketing Can Pay Off for Small Businesses in 2017

Arielle Kimbarovsky | January 4th, 2017

The digital space is constantly evolving, forcing entrepreneurs, small business owners, and marketing teams at bigger companies to continuously reevaluate their marketing strategies in order to stay competitive. In the past few years, we’ve seen significant changes in how companies market. These changes range from participation on new social networks, new technologies, and the increasingly […]

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

Ross Kimbarovsky | December 14th, 2016

Image Source: SEO Linkbuilding If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. In fact, even if your competitors aren’t thinking about SEO, you’re still missing out because 93 percent of online experiences begin with search. Let’s take […]

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How To Create Content Marketing Unicorns

Ross Kimbarovsky | December 7th, 2016

Image Source: Lisa Brewster Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? There isn’t one clear answer that explains why most companies do a poor job with content […]

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The Secrets To Branding Your Small Business or Startup: What You Can Learn From The World’s Best Brands

Ross Kimbarovsky | December 1st, 2016

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | November 28th, 2016

Image Source: Edward Musiak Marketing can be expensive and often, unpredictable. The most successful marketers and teams set clear, crisp goals, develop smart strategies, and experiment with different tactics. But even then, many campaigns fail to return the money marketers invest on marketing efforts. I’ve previously written about lean marketing – testing your ideas in small batches, listening to feedback, […]

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