Posts Tagged ‘Strategy’
Podcasting is a medium on the rise. Is your brand visible in the space?
Image credit: Apple When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news […]
You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]
If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have […]
Image credit: Twitch In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]
When we talk about crowdsourcing creative work, the primary focus of the conversation is frequently on graphic design, and, more specifically, logo design. In all fairness, that makes some sense. After all, that’s the concept that’s been part of the digital marketing narrative for the longest period of time. But as time has gone […]
Once a year, San Diego becomes the nerdiest, most magical place in the world as thousands of super fans convene for the International Comic-Con. This year continued the tradition of fantastical celebration, with major announcements from DC and Marvel, the history making premiere of Star Trek Beyond, a brand new Blair Witch, and a Skype-endorsement from Edward […]