Posts Tagged ‘Strategy’

How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models

Ross Kimbarovsky | May 24th, 2017

In the days of Don Draper, agency life was different. Agencies had account men, creatives, and clients willing to pay a lot of money. Things have changed quite a bit since then. When computers and the internet were added to the marketing mix, suddenly many agencies were fighting for their lives. There are still heavy […]

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Use Science To Avoid Bad Business Decisions

Ross Kimbarovsky | May 16th, 2017

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. Let’s face it, even though we often deny it, we have inherently imperfect judgment. Anxiety, stress and fear can easily distort our choices. In fact, […]

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7 Smart Ways to Increase Brand Awareness for Your Business

Amanda Bowman | May 15th, 2017

Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a product or service. In his article “The Brand Formula”, entrepreneur and marketer Seth Godin explains […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed […]

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3 Ways To Make Promotional Products Work in the Digital Age

Arielle Kimbarovsky | May 10th, 2017

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To […]

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Reach More Customers On Social Media with Micro-Influencers

Ross Kimbarovsky | May 2nd, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use […]

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How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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How To Use Design Thinking to Innovate Your Business

Katie Lundin | April 11th, 2017

“How did you come up with that? I could never think of that.” Creative people are often viewed as mysterious, whimsical and ineffable creatures. And yet, the innovation and solutions creativity generates have incredible value. What if I told you that there is a method to the madness? That you, too, can innovate and problem-solve […]

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