Posts Tagged ‘Strategy’

7 Things You Need To Know To Create an Effective Business Card

Amanda Bowman | September 5th, 2017

There are few statements as widespread in business as “Here’s my card.” Business cards have been a part of any entrepreneur’s self-promotion toolkit for a long time. How long? The Chinese handed out calling cards in the 15th century to let people know they planned to visit. The French in the 17th century swapped cards […]

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The Psychology of Design: Why Your Business Must Understand How Design Influences Customer Behavior

Amanda Bowman | August 28th, 2017

Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Science has proven that people respond differently to shapes, colors, patterns, and other design elements. The good news is that you don’t need a degree in psychology to leverage good design practices in your own business or when you’re creating […]

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21 Ways To Market Your Small Business On A Shoestring Budget

Amanda Bowman | August 21st, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets. Here’s the secret that smart […]

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These Online Programs Will Make You Rethink How You Can Improve Your Business Skills

Amanda Bowman | August 7th, 2017

With time and attention scarce, it’s difficult for entrepreneurs and small business owners to upgrade or learn new skills. There are, of course, millions of published articles and blog posts about entrepreneurship, business, finance, and management. But many of these articles are noisy and few offer real, actionable insights that can help you make better […]

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7 Proven Ways to Improve Customer Service

Amanda Bowman | July 17th, 2017

In most situations, a customer’s only direct human contact with a company is through the company’s customer service team. Usually, the customer isn’t happy about something and needs help. As a result, whether you run a Fortune 100 company or a small business, it’s critical to have great customer service people on your team. With increasing […]

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7 Ways Your Small Business Can Market Better on Social Media

Katie Lundin | July 13th, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. Justin Sachs of the Young Entrepreneur Council points out: One of the best features social media marketing has for businesses today is its low barrier to […]

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Important Lessons Your Startup Or Small Business Can Learn From The World’s Best Brands

Ross Kimbarovsky | June 13th, 2017

Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. WPP and Kantar Millward Brown just released their latest BrandZ report on the most valuable global […]

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How to Effectively Market Your Small Business to Millennials

Amanda Bowman | June 12th, 2017

What group in the US numbers more than 80 million, has an annual buying power of $200 billion, and makes up nearly half of the US workforce? Millennials. Sometimes called “Gen Y”, millennials are the much sought after generation born between 1980 and 2000. This generation carries impressive buying power, so it’s no surprise that marketers […]

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Why Good Design is More Important Than Ever for Your Business

Amanda Bowman | June 5th, 2017

As we enter into a new golden age of design, good design has never been more important to the success of a business. Consumer awareness of good design is at an all-time high, thanks to companies like Apple, Target, and Starbucks, who make design a top priority. The most successful companies know there are compelling […]

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