Posts Tagged ‘Strategy’

5 Important Trends In Email Marketing You Must Understand

Arielle Kimbarovsky | February 23rd, 2017

Email marketing continues to be an important marketing channel for small businesses and startups. That’s because 81% of US consumers are more likely to make a purchase based on an email. New technologies have improved email automation, tracking, and innovation, and these changes have created interesting new possibilities for smart marketers. Complex marketing campaigns are […]

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10 Tips to Create a Memorable Tagline for Your Business

Ross Kimbarovsky | February 20th, 2017

As I wrote previously in 10 Tips for Naming Your Startup or Small Business, coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline can present an even greater challenge. A tagline is supposed to communicate to your customers and potential […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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How To Choose A Market For Your Startup Or Small Business

Ross Kimbarovsky | February 3rd, 2017

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. […]

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3 Common Myths About Starting A Business

Ross Kimbarovsky | February 2nd, 2017

Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. Startups are the epitome of unpredictability and extremes. For every example of […]

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11 UK Small Business Experts Share Their Most Important Advice About Starting And Growing A Business

Arielle Kimbarovsky | February 1st, 2017

Image source:Annie Spratt The UK is one of the best places to start a small business, with lower corporate taxes and a startup-friendly business culture. But it’s never easy to build a small business, especially if you have never done it before. A million questions might pop into your head: do you need a business […]

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Starting a Business: 10 Small Business Experts Share Their Most Important Advice

Arielle Kimbarovsky | January 25th, 2017

It’s not easy to start your own business, and unless you’ve done it before you often have no idea where to begin. Do you need a business plan? Do you need a location? How do you finance your business? How do you determine the legal structure for your business? Do you need to register a […]

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