Posts Tagged ‘startups’

Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

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How Chatbots Can Help You Grow Revenue In Your Business

Amanda Bowman | March 6th, 2017

At every turn, companies and organizations are competing for our attention. How many of them actually get it? To fight against the white noise of impersonal marketing, companies are increasingly turning toward chatbots. For marketing professionals, this is an exciting way to reach their target audience. Who doesn’t love a memorable conversation? Building rapport with […]

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Find the Perfect Name For Your Business or Startup With These 10 Tips

Ross Kimbarovsky | March 2nd, 2017

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find […]

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(Ebook) What Are You Waiting For? A Guide for Mom Entrepreneurs on Starting, Growing, and Managing a Successful Business

Nick Bowersox | February 28th, 2017

Women start over 1,000 new businesses every day in the United States. During the last decade, the number of women-owned companies has grown five times faster than the national average, according to the 2016 State of Women-Owned Businesses Report from American Express Open. According to American Express Open’s 2016 Report: 11.3 million U.S. businesses are […]

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10 Proven Tips for Evaluating Your Competitors When Starting a Business

Ross Kimbarovsky | February 21st, 2017

If you’re working on a start-up or have an established company, there will come a time when you’ll need to evaluate your competitors. There are three components to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. How do you begin? What […]

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6 Simple Habits of Extremely Successful Entrepreneurs

Arielle Kimbarovsky | February 16th, 2017

Many entrepreneurs and small business owners look up to and emulate successful entrepreneurs. After all, it makes sense to learn from people who created their own success stories. Successful people share a number of habits that make them successful. This includes the things they do in living their personal lives, and how they run their […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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