Posts Tagged ‘start-up’

Starting a Business: 10 Small Business Experts Share Their Most Important Advice

Arielle Kimbarovsky | January 25th, 2017

It’s not easy to start your own business, and unless you’ve done it before you often have no idea where to begin. Do you need a business plan? Do you need a location? How do you finance your business? How do you determine the legal structure for your business? Do you need to register a […]

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UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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Supercharge Your Startup or Small Business With A New Top-Level Domain Name

Arielle Kimbarovsky | January 9th, 2017

Naming a startup or small business is tricky. The company’s name sets the tone for how customers and prospects perceive the company and is a critical part of the brand. Of course, you also want people to remember your brand, so there’s a lot of pressure to find the perfect name. When we name companies […]

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5 New Year’s Resolutions to Help Entrepreneurs Succeed In 2017

Arielle Kimbarovsky | January 2nd, 2017

With the New Year settling in, most of us can’t help but make that traditional list of resolutions. In a month when gym memberships are at an all time high, it’s easy to jump on the bandwagon and create a list of goals. This often happens right after we reflect on the past resolutions we […]

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Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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How One Book, Science, and This Article Will Change Your Productivity and Happiness

Arielle Kimbarovsky | June 15th, 2016

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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4 Toxic Behaviors All Successful Leaders Avoid

Arielle Kimbarovsky | March 15th, 2016

The most successful entrepreneurs and business owners are good leaders. Notice I didn’t say good managers or bosses – good leaders. This is because good leaders are often good bosses. Good leaders know what has to be done and who should do it. They work to put their team in the best position to succeed. […]

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