Posts Tagged ‘Social media’

Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson | July 21st, 2016

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your […]

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Why Your Company NEEDS to Start Playing Pokémon Go

Lauren Nelson | July 12th, 2016

Everyone and their fifth grade cousin are playing Pokémon Go right now. Maybe it’s because it’s trendy. Maybe it’s because it’s a stupid amount of silly fun. Maybe it’s because it keeps them active. Maybe it’s because, like me, they were that kid who used to get caught playing Pokémon Blue on Gameboy Color in […]

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Thoughts and Prayers: Social Media, Tragedy, and the Brand

Lauren Nelson | July 8th, 2016

I distinctly remember the day my mother stopped watching the news. “It’s all bad news,” she said. “It’s sad. I don’t need to be sad.” Things haven’t changed much in that regard. Turn on any news program at any time of day, and odds are you’ll be inundated with headlines that hurt your heart. The […]

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Want to Win Millennials? Understand Marketing in the Experience Economy

Lauren Nelson | July 6th, 2016

Love ’em or hate ’em, Millennials are here to stay, and they’re a different breed of consumer than those of days gone by. They grew up with the internet. Maybe they vaguely remember the sultry tones of the AOL dial up, but just barely. They processed their teen angst in texts tapped out on smartphones and punctuated by emoji […]

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15 Reasons Businesses Should Be Celebrating #SocialMediaDay

Lauren Nelson | June 30th, 2016

Happy Social Media Day, everyone! Who’s ready to party like a minor MySpace celebrity circa 2004? In all seriousness though, it’s a day worth observing. Launched in 2010 by Mashable, the digital holiday was all about acknowledging what has since become a nearly ubiquitous part of our daily lives. As Mashable explained way back then: […]

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Lessons from the New Netflix Logo

Lauren Nelson | June 29th, 2016 new netflix logo

Netflix made waves recently with the announcement of a new logo. The ever evolving company began refreshing their image last year with a modified version of their wordmark logo that ditched the kitschy, oversized drop shadow for a cleaner, crisper look. The new logo — a sharp, sophisticated lettermark — is the natural next step in this […]

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Twitter Link Roundup #296 – Terrific Reads For Small Business, Entrepreneurs, Marketers and Designers!

Ross Kimbarovsky | March 11th, 2016

What motivates us to do or not to do something? Here’s a terrific talk by Tony Robbins on the “invisible force” that motivate everyone’s actions. Now, we hope you enjoy another great set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (and on my Twitter […]

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