Posts Tagged ‘Social media’

Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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6 Experts Predict The Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 11th, 2017

Image source: William Iven Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies and tactics. Among other changes, in 2016 we saw increasing interest in “content marketing” and a huge increase in […]

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How Influencer Marketing Can Pay Off for Small Businesses in 2017

Arielle Kimbarovsky | January 4th, 2017

The digital space is constantly evolving, forcing entrepreneurs, small business owners, and marketing teams at bigger companies to continuously reevaluate their marketing strategies in order to stay competitive. In the past few years, we’ve seen significant changes in how companies market. These changes range from participation on new social networks, new technologies, and the increasingly […]

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Repurpose Great Writing with Visual Content Marketing

Nick Bowersox | December 20th, 2016

We’re visual creatures. So why isn’t our content marketing reflecting as much?

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Dancing the Political Brand Equity Tango on Social Media

Lauren Nelson | September 28th, 2016

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding, and the polls have left her citizens and international spectators alike in a semi-terrified trance of sorts, in disbelief over how close the contest actually is. And in the middle of the […]

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Why Your Company Should Be Doing #3FictionalCharacters

Lauren Nelson | September 27th, 2016

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But you’re not sure what it is. Then you see it again. And again. And again. That’s right — a new […]

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What Marketers Can Learn from Stranger Things

Lauren Nelson | August 31st, 2016

If you’ve been living under a rock this summer, you might have missed the phenomenon that is Stranger Things. If you haven’t watched it, I highly suggest you stop reading this right now and go watch it immediately. Like, now.     But if you’re, say, working at your desk and likely to piss off your boss […]

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9 Entrepreneurs Who Are Killing It With Their Twitter Profiles

Jason Byer | August 31st, 2016

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Click any image below to see the Twitter profile. 1. Show your product Gabriala’s product photographs very nicely and shows she […]

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A Marketer’s Ode to Gawker

Lauren Nelson | August 29th, 2016

After 13 years, 202,370 posts, 16 million comments, and no small amount of controversy, Gawker is dead.     After losing a lawsuit against Hulk Hogan over the publication of a sex tape in which he featured, Gawker Media was bought up by Univision. Though many of the sites under their umbrella, like Jezebel and […]

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