Posts Tagged ‘Social media’

Reach More Customers On Social Media with Micro-Influencers

Ross Kimbarovsky | May 2nd, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

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How Brands Are Using Facebook Live to Connect with Customers

Amanda Bowman | March 13th, 2017

Ever dreamed of the chance to shout the iconic “Live from New York, it’s Saturday night!”? Well, that may still be out of reach. The good news, though, is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL […]

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How Chatbots Can Help You Grow Revenue In Your Business

Amanda Bowman | March 6th, 2017

At every turn, companies and organizations are competing for our attention. How many of them actually get it? To fight against the white noise of impersonal marketing, companies are increasingly turning toward chatbots. For marketing professionals, this is an exciting way to reach their target audience. Who doesn’t love a memorable conversation? Building rapport with […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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6 Experts Predict The Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 11th, 2017

Image source: William Iven Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies and tactics. Among other changes, in 2016 we saw increasing interest in “content marketing” and a huge increase in […]

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How Influencer Marketing Can Pay Off for Small Businesses in 2017

Arielle Kimbarovsky | January 4th, 2017

The digital space is constantly evolving, forcing entrepreneurs, small business owners, and marketing teams at bigger companies to continuously reevaluate their marketing strategies in order to stay competitive. In the past few years, we’ve seen significant changes in how companies market. These changes range from participation on new social networks, new technologies, and the increasingly […]

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Repurpose Great Writing with Visual Content Marketing

Nick Bowersox | December 20th, 2016

We’re visual creatures. So why isn’t our content marketing reflecting as much?

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