Posts Tagged ‘smallbiz’

The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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How 5 Successful Entrepreneurs Stay Creative While Running a Business

Arielle Kimbarovsky | March 15th, 2017

Successful entrepreneurs share a common trait: they are creative. As I wrote previously: Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience help us overcome many difficult situations, but education and experience are rarely enough. To be […]

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6 Women Entrepreneurs Share Their Most Important Advice About Starting And Growing A Successful Business

Arielle Kimbarovsky | March 8th, 2017

There are more women entrepreneurs starting new businesses today than at any point in history. We will all benefit as a result of this trend. Women are more likely to see and fix industry gaps than men are, making them more likely to identify business ideas that will succeed and help others. And while it’s […]

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Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

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(Ebook) What Are You Waiting For? A Guide for Mom Entrepreneurs on Starting, Growing, and Managing a Successful Business

Nick Bowersox | February 28th, 2017

Women start over 1,000 new businesses every day in the United States. During the last decade, the number of women-owned companies has grown five times faster than the national average, according to the 2016 State of Women-Owned Businesses Report from American Express Open. According to American Express Open’s 2016 Report: 11.3 million U.S. businesses are […]

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5 Important Trends In Email Marketing You Must Understand

Arielle Kimbarovsky | February 23rd, 2017

Email marketing continues to be an important marketing channel for small businesses and startups. That’s because 81% of US consumers are more likely to make a purchase based on an email. New technologies have improved email automation, tracking, and innovation, and these changes have created interesting new possibilities for smart marketers. Complex marketing campaigns are […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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11 UK Small Business Experts Share Their Most Important Advice About Starting And Growing A Business

Arielle Kimbarovsky | February 1st, 2017

Image source:Annie Spratt The UK is one of the best places to start a small business, with lower corporate taxes and a startup-friendly business culture. But it’s never easy to build a small business, especially if you have never done it before. A million questions might pop into your head: do you need a business […]

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