Posts Tagged ‘small business’

5 Crowdsourced Designs That Level The Playing Field

Ross Kimbarovsky | March 21st, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, […]

Read full post »

What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

Read full post »

Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

Read full post »

How 5 Successful Entrepreneurs Stay Creative While Running a Business

Arielle Kimbarovsky | March 15th, 2017

Successful entrepreneurs share a common trait: they are creative. As I wrote previously: Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience help us overcome many difficult situations, but education and experience are rarely enough. To be […]

Read full post »

How to Find and Hire Highly Effective Employees

Ross Kimbarovsky | March 14th, 2017

We’re fortunate to have built a great team at crowdSPRING. What makes one employee highly effective and another average? For some of our job postings, crowdSPRING receives hundreds of resumes. How do we find the most effective people to join our team? Contrary to the way most companies hire – we never hire the best […]

Read full post »

Wellness Tips from Successful Entrepreneurs and Health Experts

Katie Lundin | March 10th, 2017

Entrepreneurs are widely viewed as visionaries; the women and men who dare to gaze beyond what is, at what could be. But when you’re busy envisioning potentials (and managing the trillions of real world details of running an actual business) it can be easy to overlook things that are a little closer to home. Things […]

Read full post »

Five Tips on Leveraging Trademarks to Protect Your Business

Ross Kimbarovsky | March 10th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for the smartphones sold by Apple. Crucial brand elements like your company’s name, logo and tagline should be […]

Read full post »

6 Women Entrepreneurs Share Their Most Important Advice About Starting And Growing A Successful Business

Arielle Kimbarovsky | March 8th, 2017

There are more women entrepreneurs starting new businesses today than at any point in history. We will all benefit as a result of this trend. Women are more likely to see and fix industry gaps than men are, making them more likely to identify business ideas that will succeed and help others. And while it’s […]

Read full post »

Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

Read full post »