Posts Tagged ‘small business’

How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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9 Podcasts Every Entrepreneur Needs to Hear

Amanda Bowman | April 25th, 2017

If finding time to watch or listen to anything longer than a cat video these days is a challenge, finding time for self-improvement and self-education is even harder. As our daily obligations take up more and more time, taking advantage of the time you spend commuting to and from work becomes increasingly necessary. According to […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Ross Kimbarovsky | April 18th, 2017

Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a new business and $5,000 to $50,000 for a logo design for an established business. Logo design does […]

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Find Your Type: A Guide to Choosing a Font for Your Business

Amanda Bowman | April 17th, 2017

Choosing the right font for your business can make an impact on your consumer’s interest and engagement level with your brand. As we know, people have pronounced feelings, responses, and associations when they see certain colors. Similarly, they have a reaction to typefaces and fonts, and using that information is to your marketing advantage. Typography […]

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Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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How To Use Design Thinking to Innovate Your Business

Katie Lundin | April 11th, 2017

“How did you come up with that? I could never think of that.” Creative people are often viewed as mysterious, whimsical and ineffable creatures. And yet, the innovation and solutions creativity generates have incredible value. What if I told you that there is a method to the madness? That you, too, can innovate and problem-solve […]

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These 14 Mobile Apps Will Increase Your Productivity

Amanda Bowman | April 10th, 2017

Time. Money. We all wish we had more of them. This is even more keenly felt by business owners and entrepreneurs, for whom time really is money. Finding ways to more effectively use the amount of time available to us is a classic productivity problem. As our lives and careers become increasingly mobile, countless apps […]

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7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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