Posts Tagged ‘small biz’

How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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9 Podcasts Every Entrepreneur Needs to Hear

Amanda Bowman | April 25th, 2017

If finding time to watch or listen to anything longer than a cat video these days is a challenge, finding time for self-improvement and self-education is even harder. As our daily obligations take up more and more time, taking advantage of the time you spend commuting to and from work becomes increasingly necessary. According to […]

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Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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(Ebook) STAND OUT: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business

Nick Bowersox | April 4th, 2017

Do you ever wonder why one entrepreneur fails while another succeeds? Sometimes, it boils down to luck. But, success and failure is about more than luck. It helps to have an advantage when starting out. Over the past two decades, crowdSPRING Founder and CEO Ross Kimbarovsky has spoken with thousands of entrepreneurs and small business […]

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The Immigrant Entrepreneurs Leading Successful American Companies

Arielle Kimbarovsky | March 29th, 2017

What do Google, eBay, Whatsapp, Instagram and thousands of other successful companies have in common? They were each founded by an immigrant entrepreneur. According to Partnership for a New American Economy, 40% of the top Fortune 500 companies were started by immigrant entrepreneurs. Smaller businesses are heavily impacted by immigrant entrepreneurs too: 1 out of […]

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How 5 Successful Entrepreneurs Stay Creative While Running a Business

Arielle Kimbarovsky | March 15th, 2017

Successful entrepreneurs share a common trait: they are creative. As I wrote previously: Startups are like roller-coasters. If you run or work at a startup, you experience many highs and lows and you can’t always anticipate what’s ahead. Education and experience help us overcome many difficult situations, but education and experience are rarely enough. To be […]

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6 Women Entrepreneurs Share Their Most Important Advice About Starting And Growing A Successful Business

Arielle Kimbarovsky | March 8th, 2017

There are more women entrepreneurs starting new businesses today than at any point in history. We will all benefit as a result of this trend. Women are more likely to see and fix industry gaps than men are, making them more likely to identify business ideas that will succeed and help others. And while it’s […]

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Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

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