Posts Tagged ‘seo’

Supercharge Your Startup or Small Business With A New Top-Level Domain Name

Arielle Kimbarovsky | January 9th, 2017

Naming a startup or small business is tricky. The company’s name sets the tone for how customers and prospects perceive the company and is a critical part of the brand. Of course, you also want people to remember your brand, so there’s a lot of pressure to find the perfect name. When we name companies […]

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

Ross Kimbarovsky | December 14th, 2016

Image Source: SEO Linkbuilding If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. In fact, even if your competitors aren’t thinking about SEO, you’re still missing out because 93 percent of online experiences begin with search. Let’s take […]

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Google Rolls Out New Penguin Update to Core Algorithm

Lauren Nelson | September 27th, 2016

Image Source: Search Engine Roundtable Did you see your analytics go haywire earlier this week as a result of Google’s latest algorithm updates? No? Join the club. Google confirmed that they rolled out the latest Penguin update to their core algorithm on September 23rd. Those paying close attention saw evidence that the rollout might have […]

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Want to Boost Your Search Performance? Invest in UX Design

Lauren Nelson | July 12th, 2016

The world of SEO is an inherently volatile one. For a while it was about having all the keywords in all the places all the time. Then it was about links — any links at all, anywhere you could get ’em, in any context you could secure. Then it was about making sure those links […]

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10 Important Web Design Best Practices and Tips for Small Business Websites

Ross Kimbarovsky | January 4th, 2016

If you don’t have a  dedicated website for your startup or small business, you’re in danger to fall further behind your competition. You might think that you’re  building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits of content on Twitter and […]

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Small Business and Startup Tips: Analyzing Your Search Data

Mike | April 27th, 2015

SEO is simple. NOT! Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Online businesses, in particular spend massive resources to ensure that they rank highly on Google, Bing, etc. for any relevant search and most spend a significant percentage of […]

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Small Business Marketing: Smart Web Design Best Practices and Tips

Ross Kimbarovsky | March 4th, 2014

If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. You might be slowly building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits […]

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Should You Give Up On Social Media Marketing?

Ross Kimbarovsky | July 23rd, 2013

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. Or has it? A recent study by Custora found that email marketing and search deliver more profitable customers than social media. I wrote an opinion […]

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Small Businesses Spending More And More On Social Media

Ross Kimbarovsky | January 10th, 2012

According to a newly released study from Borrell Associates, small businesses are spending more of their budgets on social media. In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below). This is not surprising and confirmed by other recent […]

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New SEO Starter Guide From Google

Ross Kimbarovsky | October 6th, 2010

Google’s revenue from adwords in 2009 was USD$23 billion. While adwords can be part of a strong small business marketing strategy, most startups and small businesses can’t afford to pay much for traffic. There are excellent alternatives, including search engine optimization (SEO). A few years ago, Google released a very useful search engine optimization starter […]

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