Posts Tagged ‘roi’

Why Your Company Should Be Investing in Podcast Advertising

Lauren Nelson | October 17th, 2016 shutterstock_402080428

Podcasting is a medium on the rise. Is your brand visible in the space?

Read full post »

5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016 Return on investment

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

Read full post »

Small Business and Startups: 5 Marketing Myths

Mike | July 1st, 2013

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered a good effort and any effort that does not come with measurable, positive ROI should be […]

Read full post »

Are Facebook Investors Playing Russian Roulette?

Ross Kimbarovsky | May 22nd, 2012

Although Facebook’s stock price has fallen well below its IPO price of $38 per share, many people agree that the stock is still significantly overpriced. Facebook stock is trading at 57 times projected earnings (compared to 14 for Google and 12 for Apple). There is precedent for a high forward-year projected earnings (P/E) ratio. For […]

Read full post »

Not Everything That Can Be Counted Counts

Ross Kimbarovsky | October 11th, 2010

It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. […]

Read full post »

Social Media ROI Is Meaningless If Your Product Or Service Isn’t Relevant

Ross Kimbarovsky | March 23rd, 2010

Many are obsessed with trying to develop effective ways to measure ROI (return on investment) from social media marketing. For some background, you can read Brian Solis’s recent article about measuring social media ROI. ROI from social media is important, but if your product or service isn’t relevant – ROI is meaningless. Here’s why: Do […]

Read full post »