Posts Tagged ‘psychology’

How Solution-Oriented Logo Design Can Backfire

Lauren Nelson | October 21st, 2016 problem-solution

When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]

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Psychographics: The Key to Effective UX Design

Lauren Nelson | October 13th, 2016 8384110298_da510e0347_b

Demographics might do a good job of answering “who” your customers are, but psychographics hold the key to “why.”

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How Not to Suck as a Leader

Ross Kimbarovsky | September 28th, 2016 boss vs. leader

Image Source: American Salon You are not alone, although it often feels that you are. According to the Small Business Administration, 78.5 percent of the nearly 28 million small businesses in the U.S. are individually owned and run by the owner, without any employees. Many of you are already leading teams or have employees working for you. […]

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The Psychology of Hiring Great People

Arielle Kimbarovsky | May 18th, 2016

Building a great team is nearly always the key difference between the success or failure of a business. Each person we hire contributes to not only the development of the product, but also to the productivity of the team and overall company culture. When we make a bad hiring decision, we not only affect the […]

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How Color Influences What People Buy

Ross Kimbarovsky | October 1st, 2014

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Studies show that up to 90% of judgments about products can be based on color alone. Consumers place color above other […]

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How To Say No To People Who Want To Pick Your Brain

Ross Kimbarovsky | June 25th, 2013

As you become successful, people will want to buy you a cup of coffee and “pick your brain.” Even if  you want to genuinely help, it’s impossible to say “yes” to everyone and not impact your own productivity. Here’s a helpful video from Marie Forleo, a marketing and lifestyle expert. Marie offers good tips on […]

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