Posts Tagged ‘psychology’
Everyone is talking about the “new” post-truth world we live in, but what does that even mean?
When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]
Image Source: American Salon You are not alone, although it often feels that you are. According to the Small Business Administration, 78.5 percent of the nearly 28 million small businesses in the U.S. are individually owned and run by the owner, without any employees. Many of you are already leading teams or have employees working for you. […]
Building a great team is nearly always the key difference between the success or failure of a business. Each person we hire contributes to not only the development of the product, but also to the productivity of the team and overall company culture. When we make a bad hiring decision, we not only affect the […]
When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Studies show that up to 90% of judgments about products can be based on color alone. Consumers place color above other […]