Posts Tagged ‘marketing’

Fresh from the SPRING: Godfreyw

Audree | April 27th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this clothing project: The challenge of this project was to create a T-shirt/tank top design for a local corporate run. It was an opportunity to show off their company’s new logo and […]

Read full post »

How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

Read full post »

The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

Read full post »

Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

Read full post »

Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

Read full post »

7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

Read full post »

(Ebook) STAND OUT: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business

Nick Bowersox | April 4th, 2017

Do you ever wonder why one entrepreneur fails while another succeeds? Sometimes, it boils down to luck. But, success and failure is about more than luck. It helps to have an advantage when starting out. Over the past two decades, crowdSPRING Founder and CEO Ross Kimbarovsky has spoken with thousands of entrepreneurs and small business […]

Read full post »