Posts Tagged ‘marketing’

How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed […]

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3 Ways To Make Promotional Products Work in the Digital Age

Arielle Kimbarovsky | May 10th, 2017

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To […]

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Fresh from the SPRING: PaoloRezzani

Audree | May 4th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize a gem submitted in this illustration project: The challenge of this project was to create an illustration about statistical distribution that conveys the concept that the ‘tail’ of the distribution is out of control. Having a bright […]

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Fresh from the SPRING: Godfreyw

Audree | April 27th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this clothing project: The challenge of this project was to create a T-shirt/tank top design for a local corporate run. It was an opportunity to show off their company’s new logo and […]

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How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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