Posts Tagged ‘Marketing and branding’

How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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What Small Businesses Need to Know About Trademarks

Ross Kimbarovsky | January 30th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. Crucial brand elements like your company’s name, logo and tagline should be protected so that no other company can enter the market and use your identity to sell their product or service. One of the earliest steps you can take […]

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The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]

Nick Bowersox | January 24th, 2017

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd. Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you. Yet when you look […]

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