Posts Tagged ‘Marketing and branding’

The Small Business Guide to Crafting The Perfect Tagline or Slogan

Ross Kimbarovsky | March 31st, 2017

Coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline or slogan can present an even greater challenge. A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your […]

Read full post »

How 21 Brands Use Color to Influence Customers

Amanda Bowman | March 27th, 2017

Color is everywhere, and the way we interpret it can be categorized into pretty clearly defined areas. Did you know that red can excite you while blue has been shown to soothe? Black breathes an air of sophistication, whereas a bright yellow feels playful and fun. With that in mind, it is no surprise that […]

Read full post »

Fresh from the SPRING: Gernet

Audree | March 23rd, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this packaging design project: The challenge of this project was to create a packaging design for an all natural snack. It needed to be flexible enough to work with different flavors while […]

Read full post »

What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

Read full post »

Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

Read full post »

How Brands Are Using Facebook Live to Connect with Customers

Amanda Bowman | March 13th, 2017

Ever dreamed of the chance to shout the iconic “Live from New York, it’s Saturday night!”? Well, that may still be out of reach. The good news, though, is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL […]

Read full post »