Posts Tagged ‘Marketing and branding’

Fresh from the SPRING: Gernet

Audree | March 23rd, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this packaging design project: The challenge of this project was to create a packaging design for an all natural snack. It needed to be flexible enough to work with different flavors while […]

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What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

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Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

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How Brands Are Using Facebook Live to Connect with Customers

Amanda Bowman | March 13th, 2017

Ever dreamed of the chance to shout the iconic “Live from New York, it’s Saturday night!”? Well, that may still be out of reach. The good news, though, is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL […]

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Five Tips on Leveraging Trademarks to Protect Your Business

Ross Kimbarovsky | March 10th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for the smartphones sold by Apple. Crucial brand elements like your company’s name, logo and tagline should be […]

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6 Women Entrepreneurs Share Their Most Important Advice About Starting And Growing A Successful Business

Arielle Kimbarovsky | March 8th, 2017

There are more women entrepreneurs starting new businesses today than at any point in history. We will all benefit as a result of this trend. Women are more likely to see and fix industry gaps than men are, making them more likely to identify business ideas that will succeed and help others. And while it’s […]

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Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

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