Posts Tagged ‘Marketing and branding’

7 Smart Ways to Increase Brand Awareness for Your Business

Amanda Bowman | May 15th, 2017

Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a product or service. In his article “The Brand Formula”, entrepreneur and marketer Seth Godin explains […]

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3 Ways To Make Promotional Products Work in the Digital Age

Arielle Kimbarovsky | May 10th, 2017

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To […]

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Fresh from the SPRING: PaoloRezzani

Audree | May 4th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize a gem submitted in this illustration project: The challenge of this project was to create an illustration about statistical distribution that conveys the concept that the ‘tail’ of the distribution is out of control. Having a bright […]

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Fresh from the SPRING: Godfreyw

Audree | April 27th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this clothing project: The challenge of this project was to create a T-shirt/tank top design for a local corporate run. It was an opportunity to show off their company’s new logo and […]

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How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Ross Kimbarovsky | April 18th, 2017

Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a new business and $5,000 to $50,000 for a logo design for an established business. Logo design does […]

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