Posts Tagged ‘logos’

Your Logo Matters: What You Must Know About Branding Your Law Firm

Ross Kimbarovsky | January 12th, 2017

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. In fact, as I wrote previously: For decades, law firm branding in the United States was simple: take the last names of the key equity partners, […]

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Five Tips To Help You Brand Your Law Firm or Law Practice

Ross Kimbarovsky | January 11th, 2017

For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such  simplicity has one very important drawback – it’s ineffective. Many law firms and lawyers believe that branding is optional. That’s not quite […]

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