Posts Tagged ‘logo design’

Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

Lauren Nelson | August 2nd, 2016 Hillary Clinton and Donald Trump are tightening their grips on the Democratic and Republican presidential nominations.

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing.     […]

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Keep Calm and Trust Your Designers

Lauren Nelson | July 26th, 2016 OFFICESPACEMEME

So you need some design work done. Maybe you need a logo. Maybe your website needs a facelift. Maybe you’re putting together an important presentation for a conference. In any case, you need someone to help make things look great. The first step is acknowledging the need. Bravo — you’ve done that! The next step? […]

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A Look Inside the Fascinating Cannabis Branding and Marketing Boom

Lauren Nelson | July 19th, 2016 6a00d8341c630a53ef0120a686382b970c-600wi

  For all the stereotypes about lazy, hapless stoners out there, those peddling green in states where recreational or medical marijuana use is legal sure know how to hustle. Make no mistake: the legal marijuana industry is booming, creating huge business opportunities and massive tax revenue incomes for their communities. As Forbes reports: The size […]

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Six Reasons Your Logo Might Need a Makeover

Lauren Nelson | July 13th, 2016

We ask a lot of our logos. We expect them to be the visual representation of everything our brand stands for, to be the recognizable “face” of our companies, to be the picture worth a thousand words every day for so long as our business persists. So it’s really not all that surprising that logo […]

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Lessons from the New Netflix Logo

Lauren Nelson | June 29th, 2016 new netflix logo

Netflix made waves recently with the announcement of a new logo. The ever evolving company began refreshing their image last year with a modified version of their wordmark logo that ditched the kitschy, oversized drop shadow for a cleaner, crisper look. The new logo — a sharp, sophisticated lettermark — is the natural next step in this […]

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