Posts Tagged ‘google’

Free resources for small businesses from Google

Ross Kimbarovsky | September 21st, 2010

Google has many terrific free resources for small businesses. Below, we summarize our six favorite free resources for small business from Google. In each case, we describe the resource, help you understand why you should consider using it, and offer tips on using with links to additional information if you’d like to read more about […]

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Google Crowdsourcing Investments

Ross Kimbarovsky | May 4th, 2010

Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart […]

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Business Photos For Small Business – From Google

Ross Kimbarovsky | April 25th, 2010

It’s tough to keep up with the whirlwind of online products aimed at small businesses, and tougher for small businesses to decide where to focus their attention and budgets. A few days ago, I learned about an interesting new program from Google – focused on helping small businesses create photos of their business that would […]

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Increasing Conversions Using Google Website Optimizer

Ross Kimbarovsky | March 4th, 2009 name-your-price-blank.png

We’ve used the Google Website Optimizer for numerous tests on our site, including the home page, our how it works page, and on other pages to increase conversions. This article illustrates an example of how we do this.

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Ten Practical Search Engine Marketing (SEM) Tips

Ross Kimbarovsky | December 23rd, 2008 graphic-design-sem-300x264.png

Mike and I stated working on crowdSPRING in the summer of 2006. We incorporated the company in May 2007 and launched the crowdSPRING marketplace in May 2008. We’ve learned many important lessons along the way. In some ways, our experience is typical of other start-ups. In other ways, it is not. I want to share […]

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Most Valuable Brand In The World: Google

Ross Kimbarovsky | May 27th, 2008 logo.gif

Market research firm Milward Brown concluded in its 2008 BrandZ rankings that Google, for the second year in a row, is the most valuable brand in the world — with an incredible $86 billion in brand value. Milward Brown combines balance sheet data with other factors, such as consumer sentiments, to come up with its […]

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6th Grader Wins Doodle 4 Google Competition!

Ross Kimbarovsky | May 22nd, 2008 us_doodle4google08-300x108.gif

Doodle 4 Google is a Google competition where United States students from kindergarten through twelfth grade are invited to submit a new logo design for Google’s homepage. This year, 16,000 entries were submitted. The winning entry was designed by Grace Moon, a 6th grader from California. The name of Grace’s entry is “Up in the […]

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