Posts Tagged ‘facebook’

The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

Read full post »

Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

Read full post »

How Influencer Marketing Can Pay Off for Small Businesses in 2017

Arielle Kimbarovsky | January 4th, 2017

The digital space is constantly evolving, forcing entrepreneurs, small business owners, and marketing teams at bigger companies to continuously reevaluate their marketing strategies in order to stay competitive. In the past few years, we’ve seen significant changes in how companies market. These changes range from participation on new social networks, new technologies, and the increasingly […]

Read full post »

22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson | July 21st, 2016

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your […]

Read full post »

Thoughts and Prayers: Social Media, Tragedy, and the Brand

Lauren Nelson | July 8th, 2016

I distinctly remember the day my mother stopped watching the news. “It’s all bad news,” she said. “It’s sad. I don’t need to be sad.” Things haven’t changed much in that regard. Turn on any news program at any time of day, and odds are you’ll be inundated with headlines that hurt your heart. The […]

Read full post »

Stop Freaking Out About the Facebook News Feed Changes

Lauren Nelson | July 1st, 2016

It’s Facebook’s world. We’re just posting in it. Never has that been more clear to businesses than with the recent explanation of Facebook’s News Feed priorities. The company announced several small tweaks to their algorithms yesterday that will likely impact the reach of pages, though such tweaks are not really that surprising. They’re part of a […]

Read full post »

Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

Arielle Kimbarovsky | February 24th, 2016

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]

Read full post »

Twitter Link Roundup #293 – All About Small Business, Startups, and Designers!

Mike | October 30th, 2015

Did you see the animated film, “Up?” Did you like the animated film, “Up?” Do you get teary when you hear the theme song from the animated film, “Up?” If you answered yes (or even if you answered, no) to any of the questions above, go ahead. Click the play button. Let’s see if you can handle this […]

Read full post »

Twitter Link Roundup #292 – Ideas and Info For Small Business, Startups, and Designers!

Mike | October 23rd, 2015

Could this be my favorite movie of the past 25 years? Maybe. Is this my favorite television series of all time? I should say so. Quentin Tarantino’s Pulp Fiction is a quintessential genre film from 1994. It helped to re-energize and re-define for a new generation of viewers a classic vein of filmic storytelling. Breaking Bad, […]

Read full post »

Twitter Link Roundup #291 – Loads of Good Stuff For Small Business, Startups, and Designers!

Mike | October 16th, 2015

Last week I wrote about how much Chicagoans love our city. This week we had another great reason to do so. What, you ask? The CUBS, I answer! For the first time in their 100 year+ history, our dear Cubs won a playoff series right here at home, in the friendly confines of Wrigley Field. […]

Read full post »