Posts Tagged ‘entrepreneur’

Use Science To Avoid Bad Business Decisions

Ross Kimbarovsky | May 16th, 2017

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. Let’s face it, even though we often deny it, we have inherently imperfect judgment. Anxiety, stress and fear can easily distort our choices. In fact, […]

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7 Smart Ways to Increase Brand Awareness for Your Business

Amanda Bowman | May 15th, 2017

Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a product or service. In his article “The Brand Formula”, entrepreneur and marketer Seth Godin explains […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed […]

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11 of the Best Cities Worldwide For Startups and Entrepreneurs

Amanda Bowman | May 8th, 2017

It used to be for the young and the ambitious the best advice was to “go west.” Whether heading to Hollywood or moving to America, riches and success were not found in the place you were, but the place you weren’t: just beyond the western horizon. This romantic notion that the “west is best” still […]

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Don’t Let Burnout Stall Your Career: The 5 Best Tips for Preventing Burnout

Katie Lundin | May 5th, 2017

  ‘Burnout.’ We’ve all heard of it. But, what does it mean to be burned out? And why should you care? Well, burnout is not a matter to be taken lightly; and can pose a serious threat to your career. In her book The Power of Slow: 101 Ways to Save Time in Our 24/7 […]

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6 Companies Using Illustration to Create a More Personal Brand

Amanda Bowman | May 3rd, 2017

In one photo, two hands shake firmly, assuring you that a deal has been made. In another, a group of business people stand assembled in varying poses of authority, all wearing similarly satisfied smiles on their faces. Finally, we move on to a photo of a professional-looking young woman wearing a headset. She smiles warmly […]

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Reach More Customers On Social Media with Micro-Influencers

Ross Kimbarovsky | May 2nd, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use […]

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How You Can Become a Better Leader By Recognizing Your Own Weaknesses

Arielle Kimbarovsky | May 1st, 2017

Great leaders aren’t flawless. In fact, it’s the complete opposite. Being good at everything isn’t just impossible, it’s unhealthy. When people think that they can do it all, they fail to delegate or trust others- both of which are important skills for great leaders to practice. That’s why the best leaders recognize and work around […]

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What Kind of Leader Are You? 7 Business Leadership Styles and How to Become a Better Leader

Katie Lundin | April 28th, 2017

  What does it mean to be a leader? Truthfully, there are as many answers to that question as there are leaders in the world. And, as an entrepreneur, manager or supervisor, it’s incredibly valuable to know your own leadership style- and to understand your own strengths and weaknesses.   The most successful leaders do […]

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How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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