Posts Tagged ‘entrepreneur’

The Secrets To Branding Your Small Business or Startup: What You Can Learn From The World’s Best Brands

Ross Kimbarovsky | December 1st, 2016

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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Optimize Your Next Design Project with A/B Testing

Nick Bowersox | November 9th, 2016

Want to get it right? Test that idea, and then test it again.

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Make an Inspired Creative Brief

Nick Bowersox | October 20th, 2016

We’ve heard it before. We’ve probably said it before. It’s an all too common and not at all helpful framework for evaluating design: “I don’t know what I like until I see it.” Many entrepreneurs feel this way when writing a creative brief for a creative project. For most, it’s difficult to express your visual […]

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Take your Professional Development to the Crowd

Nick Bowersox | October 7th, 2016

There’s no denying the power of the crowd when it comes to creative projects. At crowdSPRING, a community of over 190,000 creatives collaborates with businesses around the world to help them stand out with quality designs and copywriting on a daily basis. But can the crowd contribute to professional development? According to Jonathan Chan at Foundr […]

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Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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How One Book, Science, and This Article Will Change Your Productivity and Happiness

Arielle Kimbarovsky | June 15th, 2016

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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