Posts Tagged ‘entrepreneur’

6 Simple Habits of Extremely Successful Entrepreneurs

Arielle Kimbarovsky | February 16th, 2017

Many entrepreneurs and small business owners look up to and emulate successful entrepreneurs. After all, it makes sense to learn from people who created their own success stories. Successful people share a number of habits that make them successful. This includes the things they do in living their personal lives, and how they run their […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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How To Choose A Market For Your Startup Or Small Business

Ross Kimbarovsky | February 3rd, 2017

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. […]

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3 Common Myths About Starting A Business

Ross Kimbarovsky | February 2nd, 2017

Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. Startups are the epitome of unpredictability and extremes. For every example of […]

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11 UK Small Business Experts Share Their Most Important Advice About Starting And Growing A Business

Arielle Kimbarovsky | February 1st, 2017

Image source:Annie Spratt The UK is one of the best places to start a small business, with lower corporate taxes and a startup-friendly business culture. But it’s never easy to build a small business, especially if you have never done it before. A million questions might pop into your head: do you need a business […]

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22 Surprising Statistics About Starting a Small Business You Need to Know

Arielle Kimbarovsky | January 31st, 2017

Image credit: Saulo Mohana Small businesses make up 99.7% of all businesses in the US, making them a vital part of our economy. And it’s not just the US that benefits from small businesses. Countries all over the world benefit from the innovation, new business, and fresh ideas that startups bring to their economies and […]

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What Small Businesses Need to Know About Trademarks

Ross Kimbarovsky | January 30th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. Crucial brand elements like your company’s name, logo and tagline should be protected so that no other company can enter the market and use your identity to sell their product or service. One of the earliest steps you can take […]

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