Posts Tagged ‘content marketing’

Supercharge Your Small Business Marketing: How to Market to the Social Media Generation

Katie Lundin | August 3rd, 2017

  Imagine you’ve used the internet since your hand was large enough to hold a mouse. Imagine you can’t remember a time before MySpace or Facebook. Imagine you’re part of a generation that makes up a majority of the voting population and workforce. The social media generation doesn’t need to imagine these things. This is […]

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7 Ways Your Small Business Can Market Better on Social Media

Katie Lundin | July 13th, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. Justin Sachs of the Young Entrepreneur Council points out: One of the best features social media marketing has for businesses today is its low barrier to […]

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5 Ways Your Business Can Improve Its Brand on Instagram

Arielle Kimbarovsky | June 21st, 2017

Branding. That buzzword has taken design, marketing, and startup blogs by storm and has put pressure on companies of all sizes to create the “perfect image”. In an increasingly competitive and noisy market, companies are more pressed than ever to carefully curate and create a recognizable identity – whether online or in the real world. […]

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5 Important Trends In Email Marketing You Must Understand

Arielle Kimbarovsky | February 23rd, 2017

Email marketing continues to be an important marketing channel for small businesses and startups. That’s because 81% of US consumers are more likely to make a purchase based on an email. New technologies have improved email automation, tracking, and innovation, and these changes have created interesting new possibilities for smart marketers. Complex marketing campaigns are […]

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6 Experts Predict The Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 11th, 2017

Image source: William Iven Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies and tactics. Among other changes, in 2016 we saw increasing interest in “content marketing” and a huge increase in […]

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How To Create Content Marketing Unicorns

Ross Kimbarovsky | December 7th, 2016

Image Source: Lisa Brewster Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? There isn’t one clear answer that explains why most companies do a poor job with content […]

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13 Ways Your Brand Can Get in the Holiday Spirit

Lauren Nelson | November 7th, 2016

The holidays are around the corner. Is your brand ready to celebrate?

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In Defense of the Renegade Marketers

Lauren Nelson | August 9th, 2016

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. The possibilities were endless. Indeed, we’re still exploring them. But with these possibilities came no small amount of chaos. Curious […]

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Repurposing Content Through Visual Reimagination

Lauren Nelson | August 4th, 2016

  As any content marketer will tell you, diligent strategy execution and time can yield a treasure trove of promotional material for your use. That content creation, however, can take up a lot of bandwidth. It’s not easy to consistently turn out high quality blog posts, white papers, newsletters, emails, and more. But in a fast […]

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A Mile in Their Shoes: Framing Your Content Marketing Strategy

Lauren Nelson | July 29th, 2016

  There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing, along with 80% of B2C businesses. Of course folks are gonna want to know […]

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