Posts Tagged ‘competitive analysis’

Four Frequently Neglected Elements of Branding You Can’t Afford to Ignore

Lauren Nelson | July 19th, 2016 BrandingPortfolio

  When we talk about branding, we tend to talk a lot about marketing. We talk about logos and colors and persona and promises — all elements of how we present ourselves. Those elements are obvious crucial elements of any discussion about branding, and those conversations are important to a company’s growth. That said, there […]

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Tips On Defining The Size of a Market for a Startup Business

Ross Kimbarovsky | July 19th, 2011

It’s important to properly measure the size the market in which you hope to compete. Without this information, it’s very difficult to raise funds, understand how much you can/should spend on product development and marketing, evaluate the success of your marketing efforts, etc. In the following video, I offer five suggestions that can help you […]

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Start-up tips: 10 Tips For Evaluating Your Competitors

Ross Kimbarovsky | August 3rd, 2009

If you’re working on a start-up or have an established company, there will come a time when you’ll need to evaluate your competitors. There are three components to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. [NOTE: This post is a […]

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