Posts Tagged ‘branding’

What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

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Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

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Find the Perfect Name For Your Business or Startup With These 10 Tips

Ross Kimbarovsky | March 2nd, 2017

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find […]

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Fresh from the SPRING: HambaAllah

Audree | March 2nd, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this book cover project: The book is a chef’s collection of stories from kitchens around the world. The challenge of this project was to create a cover based on an unfortunate incident […]

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5 Major Rebranding Failures and What You Can Learn from Them

Katie Lundin | February 27th, 2017

There are lots of reasons that a business may be in need of a rebrand, we wrote about six of them in the article “Six Reasons Your Logo Might Need a Makeover.” If you have decided that it’s time to refresh your brand, keep in mind that giving the customers something new does not always […]

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10 Tips to Create a Memorable Tagline for Your Business

Ross Kimbarovsky | February 20th, 2017

update: If you’d prefer to watch a video version of this post, you can find it on crowdSPRING’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan. As I wrote previously in 10 Tips for Naming Your Startup or Small Business, coming up with a great company name for your new […]

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