Posts Tagged ‘branding’

Logo Design: Keep It Simple

Ross Kimbarovsky | February 6th, 2017

Companies want their logo to be instantly recognizable, easily interpretable, and timeless. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about logo design. After all, there are some exceptional examples of simple […]

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The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]

Nick Bowersox | January 24th, 2017

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd. Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you. Yet when you look […]

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10 Tips for Naming Your Startup or Small Business

Ross Kimbarovsky | January 23rd, 2017

Naming your company can be challenging and time-consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING”), you can leverage crowdSPRING’s community of 200,000 designers and writers to come up with your company name or a product name. Whether you leverage crowdSPRING’s community to help […]

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Does Your Law Firm Website Follow These 10 Best Practices?

Ross Kimbarovsky | January 19th, 2017

In today’s legal marketplace, increasing competition and the commoditization of legal services has put more pressure on attorneys and law firms to stand out from the crowd. Simply put: it’s impossible to differentiate when your potential clients don’t notice you. Even worse, if your online presence isn’t professional, your clients will choose another firm. Paradoxically, […]

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Create a Successful Logo With These 10 Essential Elements

Nick Bowersox | January 18th, 2017

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. It could even mean […]

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