Posts Tagged ‘branding’

How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

Lauren Nelson | September 20th, 2016 american-horror-story-season-6

You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]

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Fresh from the SPRING: smarikaahuja

Audree | September 15th, 2016

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this presentation project. Let us start the slow clap for smarikaahuja. Check out more great work on smarikaahuja’s profile page. Nicely done, smarikaahuja, nicely done!

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crowdSPRING Community Gives Back with Branding for Global Sanitation Non-Profit gather

Lauren Nelson | September 13th, 2016 water-sanitation-kenya-slums

At crowdSPRING, we feel very fortunate to participate in such a vibrant community of talented creatives. It’s the work we do as a collective that makes the greatest impact. But we also value our broader, global community, and feel it’s important to make an impact there, as well. That’s part of why we launched our […]

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Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016 hero-twitch-logo-purple-hoodie

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

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Why Diversity in Marketing is SO Important

Lauren Nelson | September 6th, 2016 pete

  In Season 3 Episode 5 of Mad Men, Pete Campbell finds himself in a tough situation. He needs to pitch a new strategy to client Admiral Televisions. Their sales are flat, and they need to turn things around quickly. After a little bit of research, he finds that the television sets are very popular […]

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What Marketers Can Learn from Stranger Things

Lauren Nelson | August 31st, 2016 4118bc185081d7b9ff5160dc6e5304cbaab081a7

If you’ve been living under a rock this summer, you might have missed the phenomenon that is Stranger Things. If you haven’t watched it, I highly suggest you stop reading this right now and go watch it immediately. Like, now.     But if you’re, say, working at your desk and likely to piss off your boss […]

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