Posts Tagged ‘branding’

7 Smart Ways to Increase Brand Awareness for Your Business

Amanda Bowman | May 15th, 2017

Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a product or service. In his article “The Brand Formula”, entrepreneur and marketer Seth Godin explains […]

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20 Essential Tools for Startups and Entrepreneurs

Katie Lundin | May 12th, 2017

Every year, there are many entrepreneurs who start new businesses. And, of course, there are many others who never quite achieve lift-off. What differentiates the entrepreneurs who act from the dreamers who never try? Chances are good that the perceived barriers to entry are just too intimidating to overcome. According to a 2015 Gallup report, […]

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3 Ways To Make Promotional Products Work in the Digital Age

Arielle Kimbarovsky | May 10th, 2017

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To […]

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Fresh from the SPRING: PaoloRezzani

Audree | May 4th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize a gem submitted in this illustration project: The challenge of this project was to create an illustration about statistical distribution that conveys the concept that the ‘tail’ of the distribution is out of control. Having a bright […]

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6 Companies Using Illustration to Create a More Personal Brand

Amanda Bowman | May 3rd, 2017

In one photo, two hands shake firmly, assuring you that a deal has been made. In another, a group of business people stand assembled in varying poses of authority, all wearing similarly satisfied smiles on their faces. Finally, we move on to a photo of a professional-looking young woman wearing a headset. She smiles warmly […]

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Fresh from the SPRING: Godfreyw

Audree | April 27th, 2017

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this gem submitted in this clothing project: The challenge of this project was to create a T-shirt/tank top design for a local corporate run. It was an opportunity to show off their company’s new logo and […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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