Posts Tagged ‘brand’

Lean Marketing: Don’t Believe Your Own Press Releases

Ross Kimbarovsky | March 30th, 2011

There are many ways to distribute press releases for free or for only a few dollars. Among the many alternatives, you can use PRLog, or if you’re looking for deeper social media integration, PressDoc is a good alternative. When you have some great news to share – a new product or service or an important […]

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Building A Brand People Love: Create Real Value

Ross Kimbarovsky | November 2nd, 2010

Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love.  Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have […]

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Why Every Small Business And Startup Must Understand Social Currency

Ross Kimbarovsky | June 4th, 2010

You might recall my posts from a few months ago – Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands – about the lessons that startups and small businesses can learn from the world’s best brands. A new study recently released by Vivaldi Partners reveals some surprising […]

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What Can You Learn From The World’s Best Brands?

Ross Kimbarovsky | April 23rd, 2010

You might recall my post earlier this year about PSFK’s Good Brands Report 2009. In that post – Branding Secrets Of The World’s Best Brands – I talked about five common lessons that startups and small businesses can learn from the world’s best brands. Those lessons included: having a good company name and logo design, […]

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Build A Strong Brand, Not Just A Strong Business

Ross Kimbarovsky | February 9th, 2010

There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services. This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once. This […]

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Most Valuable Brand In The World: Google

Ross Kimbarovsky | May 27th, 2008 logo.gif

Market research firm Milward Brown concluded in its 2008 BrandZ rankings that Google, for the second year in a row, is the most valuable brand in the world — with an incredible $86 billion in brand value. Milward Brown combines balance sheet data with other factors, such as consumer sentiments, to come up with its […]

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