Posts Tagged ‘analytics’

5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016 Return on investment

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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Small Business and Startups: 8 Steps To a Successful Redesign

Mike | May 11th, 2015

There comes a time when a business looks hard at its website and lets out a groan of dismay. Your website is out-dated, out-moded, and out-competed and it doesn’t take a genius to see. Your own customers may have been telling you to get it together and, whether you are listening or not, it doesn’t […]

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What Numbers Should Be Important To Startups And Small Businesses?

Ross Kimbarovsky | January 11th, 2010

A number of small business owners and young entrepreneurs have asked us what numbers and measurements are most important to crowdSPRING. We measure many different things, so there’s no simple answer to that question. But in thinking about the categories of numbers we measure, I came up with a list of five categories – I […]

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Ten Practical Search Engine Marketing (SEM) Tips

Ross Kimbarovsky | December 23rd, 2008

Mike and I stated working on crowdSPRING in the summer of 2006. We incorporated the company in May 2007 and launched the crowdSPRING marketplace in May 2008. We’ve learned many important lessons along the way. In some ways, our experience is typical of other start-ups. In other ways, it is not. I want to share […]

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