Posts Tagged ‘advertising’
Email marketing continues to be an important marketing channel for small businesses and startups. That’s because 81% of US consumers are more likely to make a purchase based on an email. New technologies have improved email automation, tracking, and innovation, and these changes have created interesting new possibilities for smart marketers. Complex marketing campaigns are […]
Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]
Podcasting is a medium on the rise. Is your brand visible in the space?
Ninjas are agile, fast, and efficient. Business networking is typically the exact opposite. It’s often slow, confused, and discombobulated. Yet, while many people avoid it, networking is one of the most important tools in a business owner’s toolkit. When we network, we increase our knowledge and opportunities, and we also amplify the messages we spread […]
At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]