Posts Tagged ‘advertising’

7 Things You Need To Know To Create an Effective Business Card

Amanda Bowman | September 5th, 2017

There are few statements as widespread in business as “Here’s my card.” Business cards have been a part of any entrepreneur’s self-promotion toolkit for a long time. How long? The Chinese handed out calling cards in the 15th century to let people know they planned to visit. The French in the 17th century swapped cards […]

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21 Ways To Market Your Small Business On A Shoestring Budget

Amanda Bowman | August 21st, 2017

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets. Here’s the secret that smart […]

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Twitter Link Roundup #300 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Ross Kimbarovsky | July 7th, 2017

Elon Musk may be the greatest entrepreneur of our generation. Sure, there are other phenomenal entrepreneurs, including Jeff Bezos of Amazon and Mark Zuckerberg of Facebook, among others. But Musk has faced enormous challenges and risks in trying to move humanity forward in a number of important areas, including space exploration, green energy, artificial intelligence, […]

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Twitter Link Roundup #299 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Amanda Bowman | June 30th, 2017

As citizens of the planet, I think it’s our job to be kind to each other as often as possible. I came across this story on tiny kindnesses, and I think it’s a great reminder that being kind doesn’t have to be a huge gesture. Kindness is not always a difficult or profound choice: Often, […]

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Twitter Link Roundup #298 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

Amanda Bowman | June 23rd, 2017

Getting ready to head on a summer trip? Paulo Coelho has 9 great tips to make yours a meaningful one. It’s easy to get lost, so to speak, in a long list of must-sees and to-dos when you take a vacation. Try taking some of Mr. Coelho’s suggestions so you can make your experience an […]

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Twitter Link Roundup #297 – Terrific Reads For Small Business, Entrepreneurs, Marketers and Designers!

Amanda Bowman | June 16th, 2017

As graduation season comes to a close, I like to reflect on Michael Lewis’ Princeton Baccalaureate speech from 2012. I know that I have been handed plenty of cookies, and sharing them has never been more important as we become increasingly connected to one another. Now, we hope you enjoy another great set of links […]

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How to Effectively Market Your Small Business to Millennials

Amanda Bowman | June 12th, 2017

What group in the US numbers more than 80 million, has an annual buying power of $200 billion, and makes up nearly half of the US workforce? Millennials. Sometimes called “Gen Y”, millennials are the much sought after generation born between 1980 and 2000. This generation carries impressive buying power, so it’s no surprise that marketers […]

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7 Marketing Psychology Tips to Improve Your Business Marketing

Katie Lundin | June 8th, 2017

Marketing is the bridge between your product or service and your consumers. Without marketing, products and services exist in a vacuum. According to Eric Samson, a marketer’s success is: contingent on their ability to influence customer behaviors which makes doing marketing an exercise in consumer psychology. Considering how important marketing is, businesses should be doing everything […]

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Why Good Design is More Important Than Ever for Your Business

Amanda Bowman | June 5th, 2017

As we enter into a new golden age of design, good design has never been more important to the success of a business. Consumer awareness of good design is at an all-time high, thanks to companies like Apple, Target, and Starbucks, who make design a top priority. The most successful companies know there are compelling […]

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3 Ways To Make Promotional Products Work in the Digital Age

Arielle Kimbarovsky | May 10th, 2017

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To […]

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